Culture in Construction Lakewood NJ

You visit the home of a prospect whose culture is relatively unfamiliar to you. How do you understand the role culture might play in their remodeling needs? Read on and learn more.

Local Companies

jerry's drywall
732-664-4541
1209 new hampshire zv
lakewood, NJ
IDG Designs
732-364-7400
PO box 84
Howell, NJ
IDG Designs, Inc.
732-364-7400
po box 84
Howell, NJ
Value Remodeling Company
609-738-2003
P.O. Box 241
New Egypt, NJ
Universal Art Studio
(973) 726-0835
67 Mountain Spring Dr
Sparta, NJ
Barone Associates Interior Designing
(856) 428-0748
Cherry Hill, NJ
Cucuzza Furniture
(973) 485-4117
521 Bloomfield Ave
Newark, NJ
Beautiful Interiors by Sandy
(732) 303-6383
71 Diamond Ln
Howell, NJ
Caruso Lois Interiors Asid
(732) 747-5477
424 Branch Ave
Little Silver, NJ
Sgf Interiors Inc
(856) 427-6885
Cherry Hill, NJ


The Situation

You visit the home of a prospect whose culture is relatively unfamiliar to you. How do you understand the role culture might play in their remodeling needs?

Selling Blind

“Many remodeling contractors say they treat everybody the same,” says marketing consultant Michael Lee. “But that isn't true,” he says. “If I were blind, would you just hand me a brochure to read?”

Lee cautions that there are only cultural tendencies, and you should never presume a prospect's likes or dislikes. Sensitivity, however, is essential. A remodeling preference that may not make sense to you may be deeply important to the homeowner. Respecting this can lead to a larger project, a better relationship, and strong referrals.

Some Cultural Tendencies

Asian homeowners, particularly those of Chinese descent, often want a range hood that vents to the outside, according to Lee. It's not that they don't like the smell of their cooking but because many Asians see homes primarily as investments. They don't want food smells to harm their home's resale value.

Similarly, practitioners of feng shui — the Chinese practice of positioning objects to achieve harmony with the environment — believe that bad energy travels in straight lines. They prefer curves to straight lines, and they may want to keep walls instead of creating open spaces. A similar practice in Indian cultures is called vastu. Other remodeling preferences common to some immigrant groups include additional guest bedro

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Featured Local Company

jerry's drywall

732-664-4541
1209 new hampshire zv
lakewood, NJ

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