Culture in Construction Lakewood NJ

You visit the home of a prospect whose culture is relatively unfamiliar to you. How do you understand the role culture might play in their remodeling needs? Read on and learn more.

Local Companies

jerry's drywall
732-664-4541
1209 new hampshire zv
lakewood, NJ
IDG Designs
732-364-7400
PO box 84
Howell, NJ
IDG Designs, Inc.
732-364-7400
po box 84
Howell, NJ
Value Remodeling Company
609-738-2003
P.O. Box 241
New Egypt, NJ
Elizabeth Guest Interiors
(908) 236-0503
Lebanon, NJ
Long Bruce Norman
(609) 921-1401
32 Nassau St
Princeton, NJ
Panoply
(908) 233-9191
411 South Ave W
Westfield, NJ
Gilded Nest Interiors Inc
(201) 445-7474
123 Manhattan Ave
Waldwick, NJ
Dr Ltd Designs Ltd
(732) 536-5277
Marlboro, NJ
Bresin Tere Asid
(973) 857-4714
11 Randolph Pl
Verona, NJ


The Situation

You visit the home of a prospect whose culture is relatively unfamiliar to you. How do you understand the role culture might play in their remodeling needs?

Selling Blind

“Many remodeling contractors say they treat everybody the same,” says marketing consultant Michael Lee. “But that isn't true,” he says. “If I were blind, would you just hand me a brochure to read?”

Lee cautions that there are only cultural tendencies, and you should never presume a prospect's likes or dislikes. Sensitivity, however, is essential. A remodeling preference that may not make sense to you may be deeply important to the homeowner. Respecting this can lead to a larger project, a better relationship, and strong referrals.

Some Cultural Tendencies

Asian homeowners, particularly those of Chinese descent, often want a range hood that vents to the outside, according to Lee. It's not that they don't like the smell of their cooking but because many Asians see homes primarily as investments. They don't want food smells to harm their home's resale value.

Similarly, practitioners of feng shui — the Chinese practice of positioning objects to achieve harmony with the environment — believe that bad energy travels in straight lines. They prefer curves to straight lines, and they may want to keep walls instead of creating open spaces. A similar practice in Indian cultures is called vastu. Other remodeling preferences common to some immigrant groups include additional guest bedro

Click here to read full article from Remodeling

Featured Local Company

jerry's drywall

732-664-4541
1209 new hampshire zv
lakewood, NJ

Related Articles
- Bug Barriers Lakewood NJ
Most treatment for wood-destroying insects happened long after the builder's departure. Exterminators sprayed gallons of chemicals onto lawns and into wall cavities. Residents had to evacuate while chemicals dissipated. In fact, effective insect resistance requires intervention during the earliest phases of construction.
- Home Repair Projects Lakewood NJ
- LEED Certified Construction Lakewood NJ
- Job Costing Lakewood NJ
- Energy-Saving Roof Products Lakewood NJ
- Choosing Kitchen Cabinets Lakewood NJ
- Building a Garden Shed Lakewood NJ
- Converting Cold Exterior Walls Lakewood NJ
- The Pro's and Con's of Wood and Composite Decks Lakewood NJ
- Operating a Circular Saw Lakewood NJ
Related Articles
- Bug Barriers Lakewood NJ
Most treatment for wood-destroying insects happened long after the builder's departure. Exterminators sprayed gallons of chemicals onto lawns and into wall cavities. Residents had to evacuate while chemicals dissipated. In fact, effective insect resistance requires intervention during the earliest phases of construction.
- Home Repair Projects Lakewood NJ
- LEED Certified Construction Lakewood NJ
- Job Costing Lakewood NJ
- Energy-Saving Roof Products Lakewood NJ
- Choosing Kitchen Cabinets Lakewood NJ
- Building a Garden Shed Lakewood NJ
- Converting Cold Exterior Walls Lakewood NJ
- The Pro's and Con's of Wood and Composite Decks Lakewood NJ
- Operating a Circular Saw Lakewood NJ
Related Local Events
97th Annual Building Awards and Dinner
Dates: 12/3/2009 - 12/3/2009
Location: TERRACE ON THE PARK
Flushing, NY
View Details

Jersey Shore Home Show
Dates: 1/15/2010 - 1/17/2010
Location: Brookdale Community College
Lincroft, NJ
View Details

20th Annual Garden State Home Show
Dates: 2/5/2010 - 2/7/2010
Location: Garden State Convention Center
Somerset, NJ
View Details

Ocean County Home & Remodeling Show
Dates: 2/5/2010 - 2/7/2010
Location: Ritacco Center, Toms River
Toms River, NJ
View Details

Garden State Home Show
Dates: 2/5/2010 - 2/7/2010
Location: Garden State Exhibit Center, Somerset
Somerset, NJ
View Details

Rss   Delicious   Digg   Add To My Yahoo   Add To My Google   Bookmark   Search Plugin

Topics:
Advertising Family Home Services Real Estate Resources
Business Services Fashion Industrial Goods & Services Retail & Consumer Services
Career Financial Services Insurance Software
Cars Food & Beverage Internet Technology
Computer Hardware Franchise Legal Telecommunications
Construction Health Miscellaneous Trade Shows
Education Holidays Nightlife Travel
Entertainment Home Appliances Online Database Weddings
Environmental Home Electronics Pets World History