Culture in Construction Lebanon PA

You visit the home of a prospect whose culture is relatively unfamiliar to you. How do you understand the role culture might play in their remodeling needs? Read on and learn more.

Local Companies

The Basement Remodeling Company
717-574-2598
3536 March Drive
Camp Hill, PA
Lewin Sandra Interior Design
(717) 274-1481
44 Woodland Est
Lebanon, PA
Planned Interiors
(717) 272-3066
754 Willow St
Lebanon, PA
Kathleen Quinn Interiors
(610) 326-9953
105 High Garage St
Pottstown, PA
Moskow A
(215) 468-6868
1205 Snyder Ave
Phila, PA
Special Touch Window Treatments
(570) 383-3077
125 2nd St
Olyphant, PA
Buyenlarge
(215) 551-8700
2800 S 20th St
Philadelphia, PA
Coury-Beharri Associates
(412) 771-4330
330 Munson Ave
Mc Kees Rocks, PA
Vara Inc
(717) 691-9336
1145 Dry Powder Cir
Mechanicsburg, PA
Designs Within Inc
(610) 383-4613
316 Randall Ln
Coatesville, PA


The Situation

You visit the home of a prospect whose culture is relatively unfamiliar to you. How do you understand the role culture might play in their remodeling needs?

Selling Blind

“Many remodeling contractors say they treat everybody the same,” says marketing consultant Michael Lee. “But that isn't true,” he says. “If I were blind, would you just hand me a brochure to read?”

Lee cautions that there are only cultural tendencies, and you should never presume a prospect's likes or dislikes. Sensitivity, however, is essential. A remodeling preference that may not make sense to you may be deeply important to the homeowner. Respecting this can lead to a larger project, a better relationship, and strong referrals.

Some Cultural Tendencies

Asian homeowners, particularly those of Chinese descent, often want a range hood that vents to the outside, according to Lee. It's not that they don't like the smell of their cooking but because many Asians see homes primarily as investments. They don't want food smells to harm their home's resale value.

Similarly, practitioners of feng shui — the Chinese practice of positioning objects to achieve harmony with the environment — believe that bad energy travels in straight lines. They prefer curves to straight lines, and they may want to keep walls instead of creating open spaces. A similar practice in Indian cultures is called vastu. Other remodeling preferences common to some immigrant groups include additional guest bedro

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Featured Local Company

The Basement Remodeling Company

717-574-2598
3536 March Drive
Camp Hill, PA

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