Culture in Construction Lewistown PA

You visit the home of a prospect whose culture is relatively unfamiliar to you. How do you understand the role culture might play in their remodeling needs? Read on and learn more.

Local Companies

Wadlington Remodeling LLC
814-238-4676
PO Box 441
PIne Grove Mills, PA
Forbes Design Consultants
(610) 722-9200
1224 Lancaster Ave
Berwyn, PA
Interior Design Workshops
(215) 822-9720
1233 Stump Rd
North Wales, PA
Baer Group Inc the
(215) 568-6980
2400 Market St Ste 401
Philadelphia, PA
Goldthorpe & Edwards Ltd
(215) 351-0450
217 Vine St
Philadelphia, PA
Ambiance Interiors
(724) 452-6068
240 Log House Ln
Zelienople, PA
Toricks Traditional Interiors
(724) 733-1034
4100 Gun Club Rd
Murrysville, PA
Suzanne Swift Interiors Limited
(724) 733-9867
Export, PA
Delightfully Different
(724) 941-9150
2948 Washington Rd
Mc Murray, PA
Lifecare Concepts Llc
(610) 649-3259
2309 Belmont Ave
Haverford, PA


The Situation

You visit the home of a prospect whose culture is relatively unfamiliar to you. How do you understand the role culture might play in their remodeling needs?

Selling Blind

“Many remodeling contractors say they treat everybody the same,” says marketing consultant Michael Lee. “But that isn't true,” he says. “If I were blind, would you just hand me a brochure to read?”

Lee cautions that there are only cultural tendencies, and you should never presume a prospect's likes or dislikes. Sensitivity, however, is essential. A remodeling preference that may not make sense to you may be deeply important to the homeowner. Respecting this can lead to a larger project, a better relationship, and strong referrals.

Some Cultural Tendencies

Asian homeowners, particularly those of Chinese descent, often want a range hood that vents to the outside, according to Lee. It's not that they don't like the smell of their cooking but because many Asians see homes primarily as investments. They don't want food smells to harm their home's resale value.

Similarly, practitioners of feng shui — the Chinese practice of positioning objects to achieve harmony with the environment — believe that bad energy travels in straight lines. They prefer curves to straight lines, and they may want to keep walls instead of creating open spaces. A similar practice in Indian cultures is called vastu. Other remodeling preferences common to some immigrant groups include additional guest bedro

Click here to read full article from Remodeling

Featured Local Company

Wadlington Remodeling LLC

814-238-4676
PO Box 441
PIne Grove Mills, PA
wadlingtonremodeling.com

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