Culture in Construction Louisiana

You visit the home of a prospect whose culture is relatively unfamiliar to you. How do you understand the role culture might play in their remodeling needs? Read on and learn more.

Local Companies

Floorworks and Blinds
985-781-7999
316A Johnny F Smith Blvd
Slidell, LA
Christopher J. LaBauve
(337)319-5816
PO Box 136
Abbeville, LA
Bella Home Staging, llc
504-258-1813
1610 Robert E Lee
New Orleans, LA
trejo painting
337-563-8335
post oak
sulphur, LA
H BODDEN RENOVATION LLC
504 432 1356
3173 POTOMAC ST
NEW ORLEANS, LA
Tap Construction Inc
318-869-1022
P.O. Box 5441
shreveport, LA
Fountain Flooring
(225) 454-9508
5133 Salinger Dr
Gonzales, LA
Maintenance Matters
318-550-3408
6244 S. Lakeshore Dr.
Shreveport, LA
Garvin Sondra Asid
(318) 443-7291
1015 Wisteria St
Alexandria, LA
Design Place Interiors
(225) 752-4481
Baton Rouge, LA


The Situation

You visit the home of a prospect whose culture is relatively unfamiliar to you. How do you understand the role culture might play in their remodeling needs?

Selling Blind

“Many remodeling contractors say they treat everybody the same,” says marketing consultant Michael Lee. “But that isn't true,” he says. “If I were blind, would you just hand me a brochure to read?”

Lee cautions that there are only cultural tendencies, and you should never presume a prospect's likes or dislikes. Sensitivity, however, is essential. A remodeling preference that may not make sense to you may be deeply important to the homeowner. Respecting this can lead to a larger project, a better relationship, and strong referrals.

Some Cultural Tendencies

Asian homeowners, particularly those of Chinese descent, often want a range hood that vents to the outside, according to Lee. It's not that they don't like the smell of their cooking but because many Asians see homes primarily as investments. They don't want food smells to harm their home's resale value.

Similarly, practitioners of feng shui — the Chinese practice of positioning objects to achieve harmony with the environment — believe that bad energy travels in straight lines. They prefer curves to straight lines, and they may want to keep walls instead of creating open spaces. A similar practice in Indian cultures is called vastu. Other remodeling preferences common to some immigrant groups include additional guest bedro

Click here to read full article from Remodeling

Featured Local Company

Floorworks and Blinds

985-781-7999
316A Johnny F Smith Blvd
Slidell, LA

Regional Articles
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