Culture in Construction Manitowoc WI

You visit the home of a prospect whose culture is relatively unfamiliar to you. How do you understand the role culture might play in their remodeling needs? Read on and learn more.

Local Companies

Lighting Center the
(920) 457-7767
2310 Franklin St
Manitowoc, WI
Pdc Midwest
(920) 686-1753
950 S Rapids Rd
Manitowoc, WI
Bachman Furniture
(414) 461-9000
6800 W Capitol Dr
Milwaukee, WI
Luar Imports
(414) 329-0922
4318 W Forest Home Ave
Milwaukee, WI
Urban Accents
(414) 220-5050
159 N Broadway
Milwaukee, WI
Cj & Associates Inc
(262) 786-1772
16915 W Victor Rd
New Berlin, WI
Venture Interiors
(262) 375-0058
1612 Summit Dr
Cedarburg, WI
Village Interiors
(920) 732-3397
1303 Main St
Kellnersville, WI
Lara & Zorro Inc
(414) 276-5272
207 E Buffalo St Ste Ll
Milwaukee, WI
Studio Cadd Services
(715) 825-3208
1857 120th St
Balsam Lake, WI


The Situation

You visit the home of a prospect whose culture is relatively unfamiliar to you. How do you understand the role culture might play in their remodeling needs?

Selling Blind

“Many remodeling contractors say they treat everybody the same,” says marketing consultant Michael Lee. “But that isn't true,” he says. “If I were blind, would you just hand me a brochure to read?”

Lee cautions that there are only cultural tendencies, and you should never presume a prospect's likes or dislikes. Sensitivity, however, is essential. A remodeling preference that may not make sense to you may be deeply important to the homeowner. Respecting this can lead to a larger project, a better relationship, and strong referrals.

Some Cultural Tendencies

Asian homeowners, particularly those of Chinese descent, often want a range hood that vents to the outside, according to Lee. It's not that they don't like the smell of their cooking but because many Asians see homes primarily as investments. They don't want food smells to harm their home's resale value.

Similarly, practitioners of feng shui — the Chinese practice of positioning objects to achieve harmony with the environment — believe that bad energy travels in straight lines. They prefer curves to straight lines, and they may want to keep walls instead of creating open spaces. A similar practice in Indian cultures is called vastu. Other remodeling preferences common to some immigrant groups include additional guest bedro

Click here to read full article from Remodeling

Featured Local Company

Brillo Home Improvements

414-442-2230
5315 N Lovers Lane RD
Milwaukee, WI


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