Culture in Construction Marinette WI

You visit the home of a prospect whose culture is relatively unfamiliar to you. How do you understand the role culture might play in their remodeling needs? Read on and learn more.

Local Companies

Haaland Hus Interiors
(920) 854-4700
10347 Water St
Ephraim, WI
Jakober Susan Asid Inter Decoratr
(715) 834-8424
308 Eau Claire St
Eau Claire, WI
Imogene's Interior Decoration & Design Studio
(414) 354-3744
Milwaukee, WI
City Living
(715) 831-0678
15 S Barstow St
Eau Claire, WI
Decker-Cole Interiors
(608) 238-3711
3258 University Ave
Madison, WI
Brush With Nature Designs
(715) 479-5454
418 State Highway 70 E
Saint Germain, WI
Jcl Interiors Inc
(262) 878-9413
3814 Acorn Trl
Union Grove, WI
Designers II
(715) 341-7761
1100 Main St
Stevens Point, WI
Rasch Linnea Interior Design
(262) 862-2829
12328 304th Ave
Wilmot, WI
Concept To Completion Inc
(608) 423-7100
111 Spring St
Cambridge, WI


The Situation

You visit the home of a prospect whose culture is relatively unfamiliar to you. How do you understand the role culture might play in their remodeling needs?

Selling Blind

“Many remodeling contractors say they treat everybody the same,” says marketing consultant Michael Lee. “But that isn't true,” he says. “If I were blind, would you just hand me a brochure to read?”

Lee cautions that there are only cultural tendencies, and you should never presume a prospect's likes or dislikes. Sensitivity, however, is essential. A remodeling preference that may not make sense to you may be deeply important to the homeowner. Respecting this can lead to a larger project, a better relationship, and strong referrals.

Some Cultural Tendencies

Asian homeowners, particularly those of Chinese descent, often want a range hood that vents to the outside, according to Lee. It's not that they don't like the smell of their cooking but because many Asians see homes primarily as investments. They don't want food smells to harm their home's resale value.

Similarly, practitioners of feng shui — the Chinese practice of positioning objects to achieve harmony with the environment — believe that bad energy travels in straight lines. They prefer curves to straight lines, and they may want to keep walls instead of creating open spaces. A similar practice in Indian cultures is called vastu. Other remodeling preferences common to some immigrant groups include additional guest bedro

Click here to read full article from Remodeling

Featured Local Company

Lighthouse Construction

715 581 3017
902 Steuben St., apt. 4
Wausau, WI

Related Articles
- Operating a Circular Saw Marinette WI
A circular saw is a great construction tool that allows the weekend warrior to quickly and easily make cuts to tackle almost any project around the house. With a little bit of practice, you will find yourself cutting plywood or 2 x 4's like a pro. But before you plug it in and start ripping, there are a few things you should know.
- Building a Garden Shed Marinette WI
- Bug Barriers Marinette WI
- Converting Cold Exterior Walls Marinette WI
- Job Costing Marinette WI
- LEED Certified Construction Marinette WI
- The Pro's and Con's of Wood and Composite Decks Marinette WI
- Energy-Saving Roof Products Marinette WI
- Home Repair Projects Marinette WI
- Choosing Kitchen Cabinets Marinette WI
Related Articles
- Operating a Circular Saw Marinette WI
A circular saw is a great construction tool that allows the weekend warrior to quickly and easily make cuts to tackle almost any project around the house. With a little bit of practice, you will find yourself cutting plywood or 2 x 4's like a pro. But before you plug it in and start ripping, there are a few things you should know.
- Building a Garden Shed Marinette WI
- Bug Barriers Marinette WI
- Converting Cold Exterior Walls Marinette WI
- Job Costing Marinette WI
- LEED Certified Construction Marinette WI
- The Pro's and Con's of Wood and Composite Decks Marinette WI
- Energy-Saving Roof Products Marinette WI
- Home Repair Projects Marinette WI
- Choosing Kitchen Cabinets Marinette WI

Rss   Delicious   Digg   Add To My Yahoo   Add To My Google   Bookmark   Search Plugin

Topics:
Advertising Family Home Services Real Estate Resources
Business Services Fashion Industrial Goods & Services Retail & Consumer Services
Career Financial Services Insurance Software
Cars Food & Beverage Internet Technology
Computer Hardware Franchise Legal Telecommunications
Construction Health Miscellaneous Trade Shows
Education Holidays Nightlife Travel
Entertainment Home Appliances Online Database Weddings
Environmental Home Electronics Pets World History