Culture in Construction Marquette MI

You visit the home of a prospect whose culture is relatively unfamiliar to you. How do you understand the role culture might play in their remodeling needs? Read on and learn more.

Local Companies

Interiors by Design
(906) 228-2440
201 N Front St
Marquette, MI
Kelter Schwartz Design
(248) 642-4040
801 S Adams Rd
Birmingham, MI
Great Wall Custom Coverings
(248) 544-1054
925 W Nine Rd
Ferndale, MI
Joe Paul Design
(810) 953-2227
7222 Westminster Cir
Grand Blanc, MI
Christopher Ameel Inc Interior Design
(231) 347-5200
913 Harvey St
Petoskey, MI
Pineapple House Ltd
(734) 429-1174
101 E Michigan Ave
Saline, MI
Meyer Bonnie L Asid
(231) 843-5399
607 W Pere Marquette St
Ludington, MI
J Edwards Design Associates
(313) 824-4000
746 Harcourt Rd
Grosse Pointe Park, MI
Detroit Interiors Inc
(313) 834-0066
Southfield, MI
Jones Keena & Co
(248) 644-7515
2292 Cole St
Birmingham, MI


The Situation

You visit the home of a prospect whose culture is relatively unfamiliar to you. How do you understand the role culture might play in their remodeling needs?

Selling Blind

“Many remodeling contractors say they treat everybody the same,” says marketing consultant Michael Lee. “But that isn't true,” he says. “If I were blind, would you just hand me a brochure to read?”

Lee cautions that there are only cultural tendencies, and you should never presume a prospect's likes or dislikes. Sensitivity, however, is essential. A remodeling preference that may not make sense to you may be deeply important to the homeowner. Respecting this can lead to a larger project, a better relationship, and strong referrals.

Some Cultural Tendencies

Asian homeowners, particularly those of Chinese descent, often want a range hood that vents to the outside, according to Lee. It's not that they don't like the smell of their cooking but because many Asians see homes primarily as investments. They don't want food smells to harm their home's resale value.

Similarly, practitioners of feng shui — the Chinese practice of positioning objects to achieve harmony with the environment — believe that bad energy travels in straight lines. They prefer curves to straight lines, and they may want to keep walls instead of creating open spaces. A similar practice in Indian cultures is called vastu. Other remodeling preferences common to some immigrant groups include additional guest bedro

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