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Culture in Construction Maryland

You visit the home of a prospect whose culture is relatively unfamiliar to you. How do you understand the role culture might play in their remodeling needs? Read on and learn more.

Local Companies

Three Rivers Builders, LLC.
410-280-8652
1 Klakring Court
Annapolis, MD

Md.Home Improvement Co.
301-681-6802
10909 LOMBARDY RD.
SILVER SPRING, MD

Precision Home Improvement
301-524-2875
104 village way
mount airy, MD

GALEANO REMODELINNG, LLC. DESIGN & BUILD.
240-398-0471
317 Westlawn Drive.
Ashton, MD

Basement Pros
240-346-2084
2135 Marbella Dr
Waldorf, MD

American Dream Home Remodeling
(240) 508-7692
7973 W. Riverside Dr.
Pasadena, MD

BT Martin Contractors
240 315-1515
7130 Rock Creek Dr
Frederick, MD

Comer & Sons Construction Co., Inc.
410-546-3447
25020 Rivermere Drive
Eden, MD

Columbia Builders, Inc.
800-694-9052
PO Box 999
Columbia, MD

Artery Rolling Hills, LLP
301-961-8393
7200 Wisconsin Avenue
Bethesda, MD

The Situation

You visit the home of a prospect whose culture is relatively unfamiliar to you. How do you understand the role culture might play in their remodeling needs?

Selling Blind

“Many remodeling contractors say they treat everybody the same,” says marketing consultant Michael Lee. “But that isn't true,” he says. “If I were blind, would you just hand me a brochure to read?”

Lee cautions that there are only cultural tendencies, and you should never presume a prospect's likes or dislikes. Sensitivity, however, is essential. A remodeling preference that may not make sense to you may be deeply important to the homeowner. Respecting this can lead to a larger project, a better relationship, and strong referrals.

Some Cultural Tendencies

Asian homeowners, particularly those of Chinese descent, often want a range hood that vents to the outside, according to Lee. It's not that they don't like the smell of their cooking but because many Asians see homes primarily as investments. They don't want food smells to harm their home's resale value.

Similarly, practitioners of feng shui — the Chinese practice of positioning objects to achieve harmony with the environment — believe that bad energy travels in straight lines. They prefer curves to straight lines, and they may want to keep walls instead of creating open spaces. A similar practice in Indian cultures is called vastu. Other remodeling preferences common to some immigrant groups include additional guest bedro

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Featured Local Company

Three Rivers Builders, LLC.

410-280-8652
1 Klakring Court
Annapolis, MD
www.threeriversbuilders.com

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Cars	Food & Beverage	Internet	Technology
Computer Hardware	Franchise	Legal	Telecommunications
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Education	Holidays	Nightlife	Travel
Entertainment	Home Appliances	Online Database	Weddings
Environmental	Home Electronics	Pets	World History