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Culture in Construction Massachusetts

You visit the home of a prospect whose culture is relatively unfamiliar to you. How do you understand the role culture might play in their remodeling needs? Read on and learn more.

Local Companies

Merida Meridian, Inc.
(617) 464-5400
643 Summer Street
Boston, MA

Emerald City Granite
508-833-6166
2307 State Rd.
Plymouth, MA

Morgan A & D LLC Construction
(413) 567-4400
172 Cambridge Cir
Longmeadow, MA

Full Sail Construction, Inc.
508-941-1507
P.O. Box 929
Plymouth, MA

Custom Homes
781-850-5266
58 Newcomb Rd
Stoneham, MA

Bussolari Bernard
(413) 567-1910
107 Wimbleton Dr
Longmeadow, MA

Sullivan Brothers Renovations
781 910-1800
500 Revere Beach Blvrd
Revere, MA

Property Vision, LLC
(978) 333-9270
PO Box 454
Princeton, MA

PHL FLOORING INC
17742440577
260 UNION AVE
FRAMINGHAM, MA

J M Builders Inc
(413) 567-9300
1258 Williams St
Longmeadow, MA

The Situation

You visit the home of a prospect whose culture is relatively unfamiliar to you. How do you understand the role culture might play in their remodeling needs?

Selling Blind

“Many remodeling contractors say they treat everybody the same,” says marketing consultant Michael Lee. “But that isn't true,” he says. “If I were blind, would you just hand me a brochure to read?”

Lee cautions that there are only cultural tendencies, and you should never presume a prospect's likes or dislikes. Sensitivity, however, is essential. A remodeling preference that may not make sense to you may be deeply important to the homeowner. Respecting this can lead to a larger project, a better relationship, and strong referrals.

Some Cultural Tendencies

Asian homeowners, particularly those of Chinese descent, often want a range hood that vents to the outside, according to Lee. It's not that they don't like the smell of their cooking but because many Asians see homes primarily as investments. They don't want food smells to harm their home's resale value.

Similarly, practitioners of feng shui — the Chinese practice of positioning objects to achieve harmony with the environment — believe that bad energy travels in straight lines. They prefer curves to straight lines, and they may want to keep walls instead of creating open spaces. A similar practice in Indian cultures is called vastu. Other remodeling preferences common to some immigrant groups include additional guest bedro

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Featured Local Company

Merida Meridian, Inc.

(617) 464-5400
643 Summer Street
Boston, MA

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Business Services	Fashion	Industrial Goods & Services	Retail & Consumer Services
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Cars	Food & Beverage	Internet	Technology
Computer Hardware	Franchise	Legal	Telecommunications
Construction	Health	Miscellaneous	Trade Shows
Education	Holidays	Nightlife	Travel
Entertainment	Home Appliances	Online Database	Weddings
Environmental	Home Electronics	Pets	World History