Culture in Construction Merrill WI

You visit the home of a prospect whose culture is relatively unfamiliar to you. How do you understand the role culture might play in their remodeling needs? Read on and learn more.

Local Companies

Lighthouse Construction
715 581 3017
902 Steuben St., apt. 4
Wausau, WI
Merrills Three Wishes
(715) 536-5490
804 E 1st St
Merrill, WI
Wedgewood House Designs
(715) 282-5122
4817 Sheep Ranch Rd
Rhinelander, WI
Lighting Center the
(920) 457-7767
2310 Franklin St
Manitowoc, WI
Tuesday Morning Inc
(920) 921-7603
558 N Rolling Meadows Dr
Fond Du Lac, WI
Lise Lawson Interior Design
(414) 351-6334
6420 N Lake Dr
Milwaukee, WI
Design 29
(715) 343-5338
Stevens Point, WI
Rooms With Imagination Ltd
(920) 687-9919
Appleton, WI
Decorate For You
(920) 582-0139
PO Box 101
Bte Des Morts, WI
Lodholz Laurie Asid
(608) 277-9767
2654 Pennwall Cir
Fitchburg, WI


The Situation

You visit the home of a prospect whose culture is relatively unfamiliar to you. How do you understand the role culture might play in their remodeling needs?

Selling Blind

“Many remodeling contractors say they treat everybody the same,” says marketing consultant Michael Lee. “But that isn't true,” he says. “If I were blind, would you just hand me a brochure to read?”

Lee cautions that there are only cultural tendencies, and you should never presume a prospect's likes or dislikes. Sensitivity, however, is essential. A remodeling preference that may not make sense to you may be deeply important to the homeowner. Respecting this can lead to a larger project, a better relationship, and strong referrals.

Some Cultural Tendencies

Asian homeowners, particularly those of Chinese descent, often want a range hood that vents to the outside, according to Lee. It's not that they don't like the smell of their cooking but because many Asians see homes primarily as investments. They don't want food smells to harm their home's resale value.

Similarly, practitioners of feng shui — the Chinese practice of positioning objects to achieve harmony with the environment — believe that bad energy travels in straight lines. They prefer curves to straight lines, and they may want to keep walls instead of creating open spaces. A similar practice in Indian cultures is called vastu. Other remodeling preferences common to some immigrant groups include additional guest bedro

Click here to read full article from Remodeling

Featured Local Company

Lighthouse Construction

715 581 3017
902 Steuben St., apt. 4
Wausau, WI

Related Articles
- Energy-Saving Roof Products Merrill WI
As consumers become more energy-conscious and new construction codes emerge, energy-saving “cool roof” products are gaining popularity. Some can lower attic temperatures as much as 30 degrees, giving air conditioners and utility bills a break.
- Bug Barriers Merrill WI
- The Pro's and Con's of Wood and Composite Decks Merrill WI
- Choosing Kitchen Cabinets Merrill WI
- Building a Garden Shed Merrill WI
- Home Repair Projects Merrill WI
- Job Costing Merrill WI
- LEED Certified Construction Merrill WI
- Converting Cold Exterior Walls Merrill WI
- Operating a Circular Saw Merrill WI
Related Articles
- Energy-Saving Roof Products Merrill WI
As consumers become more energy-conscious and new construction codes emerge, energy-saving “cool roof” products are gaining popularity. Some can lower attic temperatures as much as 30 degrees, giving air conditioners and utility bills a break.
- Bug Barriers Merrill WI
- The Pro's and Con's of Wood and Composite Decks Merrill WI
- Choosing Kitchen Cabinets Merrill WI
- Building a Garden Shed Merrill WI
- Home Repair Projects Merrill WI
- Job Costing Merrill WI
- LEED Certified Construction Merrill WI
- Converting Cold Exterior Walls Merrill WI
- Operating a Circular Saw Merrill WI

Rss   Delicious   Digg   Add To My Yahoo   Add To My Google   Bookmark   Search Plugin

Topics:
Advertising Family Home Services Real Estate Resources
Business Services Fashion Industrial Goods & Services Retail & Consumer Services
Career Financial Services Insurance Software
Cars Food & Beverage Internet Technology
Computer Hardware Franchise Legal Telecommunications
Construction Health Miscellaneous Trade Shows
Education Holidays Nightlife Travel
Entertainment Home Appliances Online Database Weddings
Environmental Home Electronics Pets World History