Culture in Construction Merrill WI

You visit the home of a prospect whose culture is relatively unfamiliar to you. How do you understand the role culture might play in their remodeling needs? Read on and learn more.

Local Companies

Lighthouse Construction
715 581 3017
902 Steuben St., apt. 4
Wausau, WI
Merrills Three Wishes
(715) 536-5490
804 E 1st St
Merrill, WI
Anne Morrissey Interior Designs
(920) 830-7903
101 W Edison Ave
Appleton, WI
Lakeside Living Design Center
(715) 543-8131
5191 Highway 51
Boulder Junction, WI
Artforms
(262) 740-0716
Delavan, WI
Project Interiors
(608) 221-9577
4915 Monona Dr Ste 304
Monona, WI
Project Interiors
(608) 268-1131
5011 Monona Dr Ste 207
Monona, WI
Interior Designs Inc
(608) 526-3386
16864 S 2nd St
Galesville, WI
Rost Interiors
(608) 757-1551
225 W Milwaukee St
Janesville, WI
Designed Interiors Inc
(715) 546-8362
Three Lakes, WI


The Situation

You visit the home of a prospect whose culture is relatively unfamiliar to you. How do you understand the role culture might play in their remodeling needs?

Selling Blind

“Many remodeling contractors say they treat everybody the same,” says marketing consultant Michael Lee. “But that isn't true,” he says. “If I were blind, would you just hand me a brochure to read?”

Lee cautions that there are only cultural tendencies, and you should never presume a prospect's likes or dislikes. Sensitivity, however, is essential. A remodeling preference that may not make sense to you may be deeply important to the homeowner. Respecting this can lead to a larger project, a better relationship, and strong referrals.

Some Cultural Tendencies

Asian homeowners, particularly those of Chinese descent, often want a range hood that vents to the outside, according to Lee. It's not that they don't like the smell of their cooking but because many Asians see homes primarily as investments. They don't want food smells to harm their home's resale value.

Similarly, practitioners of feng shui — the Chinese practice of positioning objects to achieve harmony with the environment — believe that bad energy travels in straight lines. They prefer curves to straight lines, and they may want to keep walls instead of creating open spaces. A similar practice in Indian cultures is called vastu. Other remodeling preferences common to some immigrant groups include additional guest bedro

Click here to read full article from Remodeling

Featured Local Company

Lighthouse Construction

715 581 3017
902 Steuben St., apt. 4
Wausau, WI

Related Articles
- LEED Certified Construction Merrill WI
Build Green or LEED certified homes are both topics that are all over the news today. With the recent increases in energy costs there is a major push from government and private interests to incorporate environmentally friendly building techniques. The USGBC (U.S. Green Building Council) is about to adopt LEED certification requirements for residential construction.
- Operating a Circular Saw Merrill WI
- Converting Cold Exterior Walls Merrill WI
- Bug Barriers Merrill WI
- Job Costing Merrill WI
- Home Repair Projects Merrill WI
- Choosing Kitchen Cabinets Merrill WI
- Energy-Saving Roof Products Merrill WI
- The Pro's and Con's of Wood and Composite Decks Merrill WI
- Building a Garden Shed Merrill WI
Related Articles
- LEED Certified Construction Merrill WI
Build Green or LEED certified homes are both topics that are all over the news today. With the recent increases in energy costs there is a major push from government and private interests to incorporate environmentally friendly building techniques. The USGBC (U.S. Green Building Council) is about to adopt LEED certification requirements for residential construction.
- Operating a Circular Saw Merrill WI
- Converting Cold Exterior Walls Merrill WI
- Bug Barriers Merrill WI
- Job Costing Merrill WI
- Home Repair Projects Merrill WI
- Choosing Kitchen Cabinets Merrill WI
- Energy-Saving Roof Products Merrill WI
- The Pro's and Con's of Wood and Composite Decks Merrill WI
- Building a Garden Shed Merrill WI

Rss   Delicious   Digg   Add To My Yahoo   Add To My Google   Bookmark   Search Plugin

Topics:
Advertising Family Home Services Real Estate Resources
Business Services Fashion Industrial Goods & Services Retail & Consumer Services
Career Financial Services Insurance Software
Cars Food & Beverage Internet Technology
Computer Hardware Franchise Legal Telecommunications
Construction Health Miscellaneous Trade Shows
Education Holidays Nightlife Travel
Entertainment Home Appliances Online Database Weddings
Environmental Home Electronics Pets World History