Culture in Construction Michigan

You visit the home of a prospect whose culture is relatively unfamiliar to you. How do you understand the role culture might play in their remodeling needs? Read on and learn more.

Local Companies

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fenton, MI
Campign Building and Landscaping
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campaignbuilding@gmail.com
Redford, MI
EZ Able
231 883-7471
PO Box 7118
Traverse City, MI
Rich Wall Custom Cabinetry Co.
313-561-7100
2640 Princess
Inkster, MI
Legendary Tile & Stone Works, LLC
586-598-4800
25090 Terra Industrial Drive
Chesterfield, MI
Mid West Building & Remodeling
616-642-0609
317 mill st
saranac, MI
Paglione Home Remodeling, LLC
734-765-1965
18624 Gillman Street
Livonia, MI
Mold No More, LLC
586.864.6347-586.524.9674
13335 15mile rd. STE 186
Sterling Heights, MI
Mold No More, LLC
(586) 864-6347
13335 15 mile rd, STE 186
sterling heights, MI
Custom Designed Woodworking
616-780-0567
436 Paris Ave SE
Grand Rapids, MI


The Situation

You visit the home of a prospect whose culture is relatively unfamiliar to you. How do you understand the role culture might play in their remodeling needs?

Selling Blind

“Many remodeling contractors say they treat everybody the same,” says marketing consultant Michael Lee. “But that isn't true,” he says. “If I were blind, would you just hand me a brochure to read?”

Lee cautions that there are only cultural tendencies, and you should never presume a prospect's likes or dislikes. Sensitivity, however, is essential. A remodeling preference that may not make sense to you may be deeply important to the homeowner. Respecting this can lead to a larger project, a better relationship, and strong referrals.

Some Cultural Tendencies

Asian homeowners, particularly those of Chinese descent, often want a range hood that vents to the outside, according to Lee. It's not that they don't like the smell of their cooking but because many Asians see homes primarily as investments. They don't want food smells to harm their home's resale value.

Similarly, practitioners of feng shui — the Chinese practice of positioning objects to achieve harmony with the environment — believe that bad energy travels in straight lines. They prefer curves to straight lines, and they may want to keep walls instead of creating open spaces. A similar practice in Indian cultures is called vastu. Other remodeling preferences common to some immigrant groups include additional guest bedro

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Featured Local Company

creative wood products

800-850-3325
1370 n long lk rd
fenton, MI

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