Culture in Construction Midland MI

You visit the home of a prospect whose culture is relatively unfamiliar to you. How do you understand the role culture might play in their remodeling needs? Read on and learn more.

Local Companies

Designtech Custom Interiors
989-695-6306
8570 Carter Rd
Freeland, MI
Space Inc.
(989) 835-5151
3142 E Vantage Point Dr
Midland, MI
Kilgore Designs
(269) 342-1731
9286 W D Ave
Kalamazoo, MI
Jacquie Traub Interiors
(248) 650-2992
1668 Black Maple Dr
Rochester Hills, MI
Partner's Interiors
(231) 932-8656
1819 Timberlane Dr
Traverse City, MI
J & J Fine Furniture Service Co
(248) 541-8030
21930 Wyoming St
Oak Park, MI
Organizational Designs Inc
(734) 662-9458
320 W Washington St
Ann Arbor, MI
Custom Design Interiors & Structures Inc
(517) 646-9413
Holt, MI
Upscale Vintage & Sophisticated Accessories
(586) 566-6075
48921 Hayes Rd
Shelby Township, MI
Morrow Steiner Designs
(734) 429-2400
106 N Ann Arbor St
Saline, MI


The Situation

You visit the home of a prospect whose culture is relatively unfamiliar to you. How do you understand the role culture might play in their remodeling needs?

Selling Blind

“Many remodeling contractors say they treat everybody the same,” says marketing consultant Michael Lee. “But that isn't true,” he says. “If I were blind, would you just hand me a brochure to read?”

Lee cautions that there are only cultural tendencies, and you should never presume a prospect's likes or dislikes. Sensitivity, however, is essential. A remodeling preference that may not make sense to you may be deeply important to the homeowner. Respecting this can lead to a larger project, a better relationship, and strong referrals.

Some Cultural Tendencies

Asian homeowners, particularly those of Chinese descent, often want a range hood that vents to the outside, according to Lee. It's not that they don't like the smell of their cooking but because many Asians see homes primarily as investments. They don't want food smells to harm their home's resale value.

Similarly, practitioners of feng shui — the Chinese practice of positioning objects to achieve harmony with the environment — believe that bad energy travels in straight lines. They prefer curves to straight lines, and they may want to keep walls instead of creating open spaces. A similar practice in Indian cultures is called vastu. Other remodeling preferences common to some immigrant groups include additional guest bedro

Click here to read full article from Remodeling

Featured Local Company

Designtech Custom Interiors

989-695-6306
8570 Carter Rd
Freeland, MI

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