Culture in Construction Milledgeville GA

You visit the home of a prospect whose culture is relatively unfamiliar to you. How do you understand the role culture might play in their remodeling needs? Read on and learn more.

Local Companies

Park Place Interiors
(770) 664-7244
4465 State Bridge Way
Alpharetta, GA
Cardeaux & Associates Ltd
(770) 394-9496
7155 Roswell Rd NE
Atlanta, GA
Coyle Thompson Interiors Inc
(404) 874-7265
1718 Peachtree St NW
Atlanta, GA
Sid Shier Interiors
(770) 395-6723
4735 Cambridge Trce
Atlanta, GA
Panoply Interior Design & Consulting
(770) 251-4557
16 Greenville St
Newnan, GA
Liza Bryan Interiors
(404) 848-0588
480 E Paces Ferry Rd NE
Atlanta, GA
Progressive Interiors Inc
(770) 271-1948
6087 Holiday Rd
Buford, GA
Home Interiors
(770) 922-5464
Lithonia, GA
Lambett Ltd
(912) 638-4857
17 Retreat Pl
Saint Simons Island, GA
Interior Shopping Service
(912) 437-5335
Darien, GA


The Situation

You visit the home of a prospect whose culture is relatively unfamiliar to you. How do you understand the role culture might play in their remodeling needs?

Selling Blind

“Many remodeling contractors say they treat everybody the same,” says marketing consultant Michael Lee. “But that isn't true,” he says. “If I were blind, would you just hand me a brochure to read?”

Lee cautions that there are only cultural tendencies, and you should never presume a prospect's likes or dislikes. Sensitivity, however, is essential. A remodeling preference that may not make sense to you may be deeply important to the homeowner. Respecting this can lead to a larger project, a better relationship, and strong referrals.

Some Cultural Tendencies

Asian homeowners, particularly those of Chinese descent, often want a range hood that vents to the outside, according to Lee. It's not that they don't like the smell of their cooking but because many Asians see homes primarily as investments. They don't want food smells to harm their home's resale value.

Similarly, practitioners of feng shui — the Chinese practice of positioning objects to achieve harmony with the environment — believe that bad energy travels in straight lines. They prefer curves to straight lines, and they may want to keep walls instead of creating open spaces. A similar practice in Indian cultures is called vastu. Other remodeling preferences common to some immigrant groups include additional guest bedro

Click here to read full article from Remodeling

Featured Local Company

Bickley Design Build Services

478-750-7434
2918 Vineville Ave.
Macon, GA
BickleyDesignBuild.com

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