Culture in Construction Missouri

You visit the home of a prospect whose culture is relatively unfamiliar to you. How do you understand the role culture might play in their remodeling needs? Read on and learn more.

Local Companies

MERLIN STELZER SERVICES, INC.
314-533-1515
4144 PAPIN STREET
ST. LOUIS, MO
Western Fireproofing Company of Kansas
(816) 561-7667
1501 Westport Rd.
Kansas City, MO
House Guys
660-232-0236
3106 S Stewart Ave
Sedalia, MO
Bulls eye home remodeling
(636) 321-2955
1226 cliff dr
festus, MO
Agape Construction
314-909-9050
435 E. Clinton
Kirkwood, MO
ALL TYPESHOME REPAIR AND IMPROVEMENTS
573-885-1377
1006 w washington
cuba, MO
Express Granite
636-928-1000
4526 Parktowne Drive
Saint Peters, MO
residential investments
816-771-7133
p.o. box 22684
kansas city, MO
Turned To Stone Designs
636-544-8080
1034 Reddington Timbers Dr
Saint Charles, MO
premier energy renovations
660-327-4721
202 n. main st.
paris, MO


The Situation

You visit the home of a prospect whose culture is relatively unfamiliar to you. How do you understand the role culture might play in their remodeling needs?

Selling Blind

“Many remodeling contractors say they treat everybody the same,” says marketing consultant Michael Lee. “But that isn't true,” he says. “If I were blind, would you just hand me a brochure to read?”

Lee cautions that there are only cultural tendencies, and you should never presume a prospect's likes or dislikes. Sensitivity, however, is essential. A remodeling preference that may not make sense to you may be deeply important to the homeowner. Respecting this can lead to a larger project, a better relationship, and strong referrals.

Some Cultural Tendencies

Asian homeowners, particularly those of Chinese descent, often want a range hood that vents to the outside, according to Lee. It's not that they don't like the smell of their cooking but because many Asians see homes primarily as investments. They don't want food smells to harm their home's resale value.

Similarly, practitioners of feng shui — the Chinese practice of positioning objects to achieve harmony with the environment — believe that bad energy travels in straight lines. They prefer curves to straight lines, and they may want to keep walls instead of creating open spaces. A similar practice in Indian cultures is called vastu. Other remodeling preferences common to some immigrant groups include additional guest bedro

Click here to read full article from Remodeling

Featured Local Company

MERLIN STELZER SERVICES, INC.

314-533-1515
4144 PAPIN STREET
ST. LOUIS, MO

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