Culture in Construction Morgantown WV

You visit the home of a prospect whose culture is relatively unfamiliar to you. How do you understand the role culture might play in their remodeling needs? Read on and learn more.

Local Companies

Environments by Motifs
(304) 594-3507
25 Cheat Canyon Park Dr
Morgantown, WV
B L Interiors
(304) 292-7272
530 Brockway Ave
Morgantown, WV
Clarice L Stalnaker Design
(304) 594-3320
Morgantown, WV
George Simms Interiors
(304) 284-8877
2000 Northpointe Plz
Morgantown, WV
Carter House Design Group
(304) 594-2055
3017 Greystone Dr
Morgantown, WV
Carter House Design
(304) 594-1700
501 Ashebrooke Sq
Morgantown, WV
Chris Miller Furniture Co
(304) 232-8690
1122 Market St
Wheeling, WV
Custom Designs Ltd & Diamonds Two
(304) 674-6103
1111 Viand St
Pt Pleasant, WV
Mountain Klassics Inc
(304) 624-5614
Clarksburg, WV
Mountain America Llc
(304) 645-5480
120 Washington St
Lewisburg, WV


The Situation

You visit the home of a prospect whose culture is relatively unfamiliar to you. How do you understand the role culture might play in their remodeling needs?

Selling Blind

“Many remodeling contractors say they treat everybody the same,” says marketing consultant Michael Lee. “But that isn't true,” he says. “If I were blind, would you just hand me a brochure to read?”

Lee cautions that there are only cultural tendencies, and you should never presume a prospect's likes or dislikes. Sensitivity, however, is essential. A remodeling preference that may not make sense to you may be deeply important to the homeowner. Respecting this can lead to a larger project, a better relationship, and strong referrals.

Some Cultural Tendencies

Asian homeowners, particularly those of Chinese descent, often want a range hood that vents to the outside, according to Lee. It's not that they don't like the smell of their cooking but because many Asians see homes primarily as investments. They don't want food smells to harm their home's resale value.

Similarly, practitioners of feng shui — the Chinese practice of positioning objects to achieve harmony with the environment — believe that bad energy travels in straight lines. They prefer curves to straight lines, and they may want to keep walls instead of creating open spaces. A similar practice in Indian cultures is called vastu. Other remodeling preferences common to some immigrant groups include additional guest bedro

Click here to read full article from Remodeling

Featured Local Company

D&R QUALITY BUILDERS INC.

724-626-1253
po.box 935/311 South pittsburgh street
Connellsville, PA

Rate Article
     
Articles Insider

Rss   Delicious   Digg   Add To My Yahoo   Add To My Google   Bookmark   Search Plugin

Topics:
Advertising Family Home Services Real Estate Resources
Business Services Fashion Industrial Goods & Services Retail & Consumer Services
Career Financial Services Insurance Software
Cars Food & Beverage Internet Technology
Computer Hardware Franchise Legal Telecommunications
Construction Health Miscellaneous Trade Shows
Education Holidays Nightlife Travel
Entertainment Home Appliances Online Database Weddings
Environmental Home Electronics Pets World History