Culture in Construction Mountain Home AR

You visit the home of a prospect whose culture is relatively unfamiliar to you. How do you understand the role culture might play in their remodeling needs? Read on and learn more.

Local Companies

Stage Right
870-421-1512
275 Kingsberry Drive
Mountain Home, AR
Jhj Designs & Interiors
(870) 430-5055
2977 Highway 126
Mountain Home, AR
Accessories For the Home
(501) 623-7122
100 Cooper Cir
Hot Springs Village, AR
Interior Solutions Group
(870) 268-6700
2200 Fowler Ave
Jonesboro, AR
Richardson Lori Ann Designs
(479) 783-4343
Fort Smith, AR
N-Teriors
(501) 821-5457
7107 Ferndale Cut Off Rd
Little Rock, AR
The Cottage of Bentonville Inc
(479) 254-0974
220 N Main St
Bentonville, AR
D & D Interior Design
(501) 221-2032
13 Lombardy Ln
Little Rock, AR
Brockinton Kim Interiors
(501) 661-7600
5919 Kavanaugh Blvd
Little Rock, AR
Sandy Sutton's Interior Spaces Llc
(501) 624-6700
Hot Springs National Park, AR


The Situation

You visit the home of a prospect whose culture is relatively unfamiliar to you. How do you understand the role culture might play in their remodeling needs?

Selling Blind

“Many remodeling contractors say they treat everybody the same,” says marketing consultant Michael Lee. “But that isn't true,” he says. “If I were blind, would you just hand me a brochure to read?”

Lee cautions that there are only cultural tendencies, and you should never presume a prospect's likes or dislikes. Sensitivity, however, is essential. A remodeling preference that may not make sense to you may be deeply important to the homeowner. Respecting this can lead to a larger project, a better relationship, and strong referrals.

Some Cultural Tendencies

Asian homeowners, particularly those of Chinese descent, often want a range hood that vents to the outside, according to Lee. It's not that they don't like the smell of their cooking but because many Asians see homes primarily as investments. They don't want food smells to harm their home's resale value.

Similarly, practitioners of feng shui — the Chinese practice of positioning objects to achieve harmony with the environment — believe that bad energy travels in straight lines. They prefer curves to straight lines, and they may want to keep walls instead of creating open spaces. A similar practice in Indian cultures is called vastu. Other remodeling preferences common to some immigrant groups include additional guest bedro

Click here to read full article from Remodeling

Featured Local Company

Stage Right

870-421-1512
275 Kingsberry Drive
Mountain Home, AR
www.dostageright.com

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