Culture in Construction Muskegon MI

You visit the home of a prospect whose culture is relatively unfamiliar to you. How do you understand the role culture might play in their remodeling needs? Read on and learn more.

Local Companies

Annie's Daughters
(231) 744-4086
1534 Holton Rd
Muskegon, MI
Atomic Interior
(231) 733-9465
2420 S Getty St
Muskegon, MI
Chambers & Company
(231) 722-9111
458 W Webster Ave
Muskegon, MI
Christopher Ameel Inc Interior Design
(231) 347-5200
913 Harvey St
Petoskey, MI
Pineapple House Ltd
(734) 429-1174
101 E Michigan Ave
Saline, MI
Meyer Bonnie L Asid
(231) 843-5399
607 W Pere Marquette St
Ludington, MI
J Edwards Design Associates
(313) 824-4000
746 Harcourt Rd
Grosse Pointe Park, MI
Detroit Interiors Inc
(313) 834-0066
Southfield, MI
Jones Keena & Co
(248) 644-7515
2292 Cole St
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About Interiors
(734) 464-4222
35023 Bristol Ct
Livonia, MI


The Situation

You visit the home of a prospect whose culture is relatively unfamiliar to you. How do you understand the role culture might play in their remodeling needs?

Selling Blind

“Many remodeling contractors say they treat everybody the same,” says marketing consultant Michael Lee. “But that isn't true,” he says. “If I were blind, would you just hand me a brochure to read?”

Lee cautions that there are only cultural tendencies, and you should never presume a prospect's likes or dislikes. Sensitivity, however, is essential. A remodeling preference that may not make sense to you may be deeply important to the homeowner. Respecting this can lead to a larger project, a better relationship, and strong referrals.

Some Cultural Tendencies

Asian homeowners, particularly those of Chinese descent, often want a range hood that vents to the outside, according to Lee. It's not that they don't like the smell of their cooking but because many Asians see homes primarily as investments. They don't want food smells to harm their home's resale value.

Similarly, practitioners of feng shui — the Chinese practice of positioning objects to achieve harmony with the environment — believe that bad energy travels in straight lines. They prefer curves to straight lines, and they may want to keep walls instead of creating open spaces. A similar practice in Indian cultures is called vastu. Other remodeling preferences common to some immigrant groups include additional guest bedro

Click here to read full article from Remodeling

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Custom Designed Woodworking

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Grand Rapids, MI
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