Culture in Construction Muskegon MI

You visit the home of a prospect whose culture is relatively unfamiliar to you. How do you understand the role culture might play in their remodeling needs? Read on and learn more.

Local Companies

Annie's Daughters
(231) 744-4086
1534 Holton Rd
Muskegon, MI
Atomic Interior
(231) 733-9465
2420 S Getty St
Muskegon, MI
Chambers & Company
(231) 722-9111
458 W Webster Ave
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Inspiration Studio of Interior
(248) 738-2588
2923 Birch Harbor Ln
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Francie's Traditional Design
(906) 774-2400
200 W Brown St
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Brandt Harriet
(248) 471-3416
25209 Arden Park Dr
Farmington Hills, MI
Deborah Frank Interiors
(248) 851-1516
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American Eagle
(248) 393-3967
951 Brown Rd
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Silver Design
(248) 594-1664
1709 Haynes St
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Christine Lilley Design
(616) 296-0690
17 S 2nd St Ste 1
Grand Haven, MI


The Situation

You visit the home of a prospect whose culture is relatively unfamiliar to you. How do you understand the role culture might play in their remodeling needs?

Selling Blind

“Many remodeling contractors say they treat everybody the same,” says marketing consultant Michael Lee. “But that isn't true,” he says. “If I were blind, would you just hand me a brochure to read?”

Lee cautions that there are only cultural tendencies, and you should never presume a prospect's likes or dislikes. Sensitivity, however, is essential. A remodeling preference that may not make sense to you may be deeply important to the homeowner. Respecting this can lead to a larger project, a better relationship, and strong referrals.

Some Cultural Tendencies

Asian homeowners, particularly those of Chinese descent, often want a range hood that vents to the outside, according to Lee. It's not that they don't like the smell of their cooking but because many Asians see homes primarily as investments. They don't want food smells to harm their home's resale value.

Similarly, practitioners of feng shui — the Chinese practice of positioning objects to achieve harmony with the environment — believe that bad energy travels in straight lines. They prefer curves to straight lines, and they may want to keep walls instead of creating open spaces. A similar practice in Indian cultures is called vastu. Other remodeling preferences common to some immigrant groups include additional guest bedro

Click here to read full article from Remodeling

Featured Local Company

Custom Designed Woodworking

616-780-0567
436 Paris Ave SE
Grand Rapids, MI
www.customdesignedwoodworking.com

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