Culture in Construction Natchitoches LA

You visit the home of a prospect whose culture is relatively unfamiliar to you. How do you understand the role culture might play in their remodeling needs? Read on and learn more.

Local Companies

Lore Beverly Inc Interiors
(504) 834-5943
911 Veterans Memorial Bl
Metairie, LA
Danette Danyow Interiors
(337) 237-7315
1116 Coolidge Blvd
Lafayette, LA
Intelligent Designs
(318) 398-9117
1127 Forsythe Ave
Monroe, LA
State Farm Insurance
(337) 783-3250
124 E 15th St
Crowley, LA
Drapery Cottage the
(504) 454-3720
4524 Kent Ave
Metairie, LA
McKie Nonie Interiors Inc
(318) 388-0649
402 Bres Ave
Monroe, LA
Jonle Design Llc
(337) 984-0600
200 Republic Ave
Lafayette, LA
Complete Interiors by Phyllis
(337) 824-8888
531 Highway 90 E
Jennings, LA
Falgouse Maries L Design Consultant
(985) 447-8285
Chatchie Plantation
Thibodaux, LA
Brian Sharlotte Asid
(225) 755-7949
9921 Barringer Foreman Rd
Baton Rouge, LA


The Situation

You visit the home of a prospect whose culture is relatively unfamiliar to you. How do you understand the role culture might play in their remodeling needs?

Selling Blind

“Many remodeling contractors say they treat everybody the same,” says marketing consultant Michael Lee. “But that isn't true,” he says. “If I were blind, would you just hand me a brochure to read?”

Lee cautions that there are only cultural tendencies, and you should never presume a prospect's likes or dislikes. Sensitivity, however, is essential. A remodeling preference that may not make sense to you may be deeply important to the homeowner. Respecting this can lead to a larger project, a better relationship, and strong referrals.

Some Cultural Tendencies

Asian homeowners, particularly those of Chinese descent, often want a range hood that vents to the outside, according to Lee. It's not that they don't like the smell of their cooking but because many Asians see homes primarily as investments. They don't want food smells to harm their home's resale value.

Similarly, practitioners of feng shui — the Chinese practice of positioning objects to achieve harmony with the environment — believe that bad energy travels in straight lines. They prefer curves to straight lines, and they may want to keep walls instead of creating open spaces. A similar practice in Indian cultures is called vastu. Other remodeling preferences common to some immigrant groups include additional guest bedro

Click here to read full article from Remodeling

Featured Local Company

Tap Construction Inc

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P.O. Box 5441
shreveport, LA

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