Culture in Construction Natchitoches LA

You visit the home of a prospect whose culture is relatively unfamiliar to you. How do you understand the role culture might play in their remodeling needs? Read on and learn more.

Local Companies

Ls Interiors Llc
(985) 447-8392
800 Saint Mary St
Thibodaux, LA
Interiors by Decorating Den
(225) 926-4005
Baton Rouge, LA
Jo Emmert Interior Design Llc Asid Ncidq
(225) 923-1907
7362 Boyce Dr
Baton Rouge, LA
Savoie Earl J Int Designr
(225) 295-3983
10827 Shoreline Dr
Baton Rouge, LA
Green Parrott Designs
(504) 834-8029
305 Duplessis St
Metairie, LA
Taylor Susan Asid
(504) 527-6404
2240 Magazine St
New Orleans, LA
Smith Dixon Int Designr
(225) 927-4261
1655 Lobdell Ave
Baton Rouge, LA
Designs by Judy
(337) 463-2373
191 Bluebird Ln
Deridder, LA
Bella Nola
(504) 897-9499
4236 Magazine St
New Orleans, LA
Ali Lee
(504) 525-2747
1800 Magazine St
New Orleans, LA


The Situation

You visit the home of a prospect whose culture is relatively unfamiliar to you. How do you understand the role culture might play in their remodeling needs?

Selling Blind

“Many remodeling contractors say they treat everybody the same,” says marketing consultant Michael Lee. “But that isn't true,” he says. “If I were blind, would you just hand me a brochure to read?”

Lee cautions that there are only cultural tendencies, and you should never presume a prospect's likes or dislikes. Sensitivity, however, is essential. A remodeling preference that may not make sense to you may be deeply important to the homeowner. Respecting this can lead to a larger project, a better relationship, and strong referrals.

Some Cultural Tendencies

Asian homeowners, particularly those of Chinese descent, often want a range hood that vents to the outside, according to Lee. It's not that they don't like the smell of their cooking but because many Asians see homes primarily as investments. They don't want food smells to harm their home's resale value.

Similarly, practitioners of feng shui — the Chinese practice of positioning objects to achieve harmony with the environment — believe that bad energy travels in straight lines. They prefer curves to straight lines, and they may want to keep walls instead of creating open spaces. A similar practice in Indian cultures is called vastu. Other remodeling preferences common to some immigrant groups include additional guest bedro

Click here to read full article from Remodeling

Featured Local Company

Tap Construction Inc

318-869-1022
P.O. Box 5441
shreveport, LA


Rss   Delicious   Digg   Add To My Yahoo   Add To My Google   Bookmark   Search Plugin

Topics:
Advertising Family Home Services Real Estate Resources
Business Services Fashion Industrial Goods & Services Retail & Consumer Services
Career Financial Services Insurance Software
Cars Food & Beverage Internet Technology
Computer Hardware Franchise Legal Telecommunications
Construction Health Miscellaneous Trade Shows
Education Holidays Nightlife Travel
Entertainment Home Appliances Online Database Weddings
Environmental Home Electronics Pets World History