Culture in Construction New Castle PA

You visit the home of a prospect whose culture is relatively unfamiliar to you. How do you understand the role culture might play in their remodeling needs? Read on and learn more.

Local Companies

Lovell Lloyd C Co
(724) 658-6644
Penn Blvd
New Castle, PA
Diane Coury Design Associates
(724) 654-9881
411 N Jefferson St
New Castle, PA
Impressions
(610) 647-8117
43 General Warren Blvd
Malvern, PA
Belgravia Interiors
(610) 692-2500
29 Turner Ln
West Chester, PA
Room Service Llc
(570) 421-8500
23 N 5th St
Stroudsburg, PA
Finishing Touch Interiors 2
(412) 367-4100
3471 Babcock Blvd
Pittsburgh, PA
M S S Designs Inc
(610) 359-9959
18 Colet Cir
Broomall, PA
Eds Designs Inc
(724) 668-7599
97P State Route 22
Greensburg, PA
Eastern Forest Product Inc
(717) 933-8882
1790 Little Mountain Rd
Bethel, PA
Replogle House Interiors the
(717) 691-1185
33 W Main St # 35
Mechanicsburg, PA


The Situation

You visit the home of a prospect whose culture is relatively unfamiliar to you. How do you understand the role culture might play in their remodeling needs?

Selling Blind

“Many remodeling contractors say they treat everybody the same,” says marketing consultant Michael Lee. “But that isn't true,” he says. “If I were blind, would you just hand me a brochure to read?”

Lee cautions that there are only cultural tendencies, and you should never presume a prospect's likes or dislikes. Sensitivity, however, is essential. A remodeling preference that may not make sense to you may be deeply important to the homeowner. Respecting this can lead to a larger project, a better relationship, and strong referrals.

Some Cultural Tendencies

Asian homeowners, particularly those of Chinese descent, often want a range hood that vents to the outside, according to Lee. It's not that they don't like the smell of their cooking but because many Asians see homes primarily as investments. They don't want food smells to harm their home's resale value.

Similarly, practitioners of feng shui — the Chinese practice of positioning objects to achieve harmony with the environment — believe that bad energy travels in straight lines. They prefer curves to straight lines, and they may want to keep walls instead of creating open spaces. A similar practice in Indian cultures is called vastu. Other remodeling preferences common to some immigrant groups include additional guest bedro

Click here to read full article from Remodeling

Featured Local Company

Three Rivers Urethane

412-367-3626
536 Camp Horne Road
Pittsburgh, PA

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