Culture in Construction New Iberia LA

You visit the home of a prospect whose culture is relatively unfamiliar to you. How do you understand the role culture might play in their remodeling needs? Read on and learn more.

Local Companies

Kimberly Interiors Inc
(337) 365-8323
122 E Main St
New Iberia, LA
Decorating Depot the
(337) 364-3967
4506 Highway 90 E
New Iberia, LA
Interior Designs by Carrol
(337) 364-6134
300 Front St
New Iberia, LA
Carrol's Interiors
(337) 367-3077
300 Front St
New Iberia, LA
Davis Design Group
(318) 424-0002
1827 Texas Ave
Shreveport, LA
Unicorn Designs
(504) 866-9865
275 Audubon Blvd
New Orleans, LA
Hammond Decorating Center Llc
(985) 542-1478
203 Market St
Hammond, LA
M Jordan Galerie
(337) 898-8911
315 Pere Megret St
Abbeville, LA
Rice Margaret Interiors
(318) 861-2408
331 Deborah Dr
Shreveport, LA
Brian J Naquin Design Consultant & Photographer
(985) 532-6544
5257 Highway 1
Lockport, LA


The Situation

You visit the home of a prospect whose culture is relatively unfamiliar to you. How do you understand the role culture might play in their remodeling needs?

Selling Blind

“Many remodeling contractors say they treat everybody the same,” says marketing consultant Michael Lee. “But that isn't true,” he says. “If I were blind, would you just hand me a brochure to read?”

Lee cautions that there are only cultural tendencies, and you should never presume a prospect's likes or dislikes. Sensitivity, however, is essential. A remodeling preference that may not make sense to you may be deeply important to the homeowner. Respecting this can lead to a larger project, a better relationship, and strong referrals.

Some Cultural Tendencies

Asian homeowners, particularly those of Chinese descent, often want a range hood that vents to the outside, according to Lee. It's not that they don't like the smell of their cooking but because many Asians see homes primarily as investments. They don't want food smells to harm their home's resale value.

Similarly, practitioners of feng shui — the Chinese practice of positioning objects to achieve harmony with the environment — believe that bad energy travels in straight lines. They prefer curves to straight lines, and they may want to keep walls instead of creating open spaces. A similar practice in Indian cultures is called vastu. Other remodeling preferences common to some immigrant groups include additional guest bedro

Click here to read full article from Remodeling

Featured Local Company

Christopher J. LaBauve

(337)319-5816
PO Box 136
Abbeville, LA

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