Culture in Construction Newark DE

You visit the home of a prospect whose culture is relatively unfamiliar to you. How do you understand the role culture might play in their remodeling needs? Read on and learn more.

Local Companies

Valentino's Beautiful Home Center
302-798-1444
321 Ridge road
Claymont, DE
Valentino's Beautiful Home Centers
302-798-1444
321 Ridge Road
Claymont, DE
Pine Street Carpenters, Inc.
610-430-3333
901 S. Bolmar St., Suite N
West Chester, PA
Model Home Interiors
(302) 477-1265
101 Parrish Ln
Wilmington, DE
Colleen Moretz Interiors
(302) 239-9056
Tall Oaks
Hockessin, DE
Jhl Brighton Design and Decor Center
(302) 322-1528
240 S Dupont Hwy
New Castle, DE
Bruce Palmer Llc
(302) 654-1135
3 Mill Rd
Wilmington, DE
Design Center of Rehoboth
(302) 227-9341
112 Atlantic Ave
Rehoboth Beach, DE
Calico Corners
(302) 655-6154
Fairfax Shopping Ctr
Wilmington, DE
Brandywine Design
(302) 762-4858
Wilmington, DE


The Situation

You visit the home of a prospect whose culture is relatively unfamiliar to you. How do you understand the role culture might play in their remodeling needs?

Selling Blind

“Many remodeling contractors say they treat everybody the same,” says marketing consultant Michael Lee. “But that isn't true,” he says. “If I were blind, would you just hand me a brochure to read?”

Lee cautions that there are only cultural tendencies, and you should never presume a prospect's likes or dislikes. Sensitivity, however, is essential. A remodeling preference that may not make sense to you may be deeply important to the homeowner. Respecting this can lead to a larger project, a better relationship, and strong referrals.

Some Cultural Tendencies

Asian homeowners, particularly those of Chinese descent, often want a range hood that vents to the outside, according to Lee. It's not that they don't like the smell of their cooking but because many Asians see homes primarily as investments. They don't want food smells to harm their home's resale value.

Similarly, practitioners of feng shui — the Chinese practice of positioning objects to achieve harmony with the environment — believe that bad energy travels in straight lines. They prefer curves to straight lines, and they may want to keep walls instead of creating open spaces. A similar practice in Indian cultures is called vastu. Other remodeling preferences common to some immigrant groups include additional guest bedro

Click here to read full article from Remodeling

Featured Local Company

Valentino's Beautiful Home Center

302-798-1444
321 Ridge road
Claymont, DE
www.beautifulhomedesigns.com

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