Culture in Construction Newnan GA

You visit the home of a prospect whose culture is relatively unfamiliar to you. How do you understand the role culture might play in their remodeling needs? Read on and learn more.

Local Companies

zelaya remodeling
(678)862-79-57
119 sweetbriar
palmetto, GA
All South Remodeling
770-771-3400
4405 Mall Blvd
Union City, GA
Cranford Interiors
(770) 253-9417
139 Pickens Dr
Newnan, GA
Stan Topol & Associates Inc
(770) 251-9900
321 Bruce Jackson Rd
Newnan, GA
Hearth & Home Interiors
(770) 251-2803
14 Jefferson St
Newnan, GA
Georgia Thymes Remembered
(770) 253-0807
Newnan, GA
Panoply Interior Design & Consulting
(770) 251-4557
16 Greenville St
Newnan, GA
Anna Abrams Design
(678) 423-1395
14 Eureka Ter
Newnan, GA
Interior Acquisitions Inc
(404) 812-0707
3179 Maple Dr NE
Atlanta, GA
Interiors by Mary Lee
(706) 812-8676
120 Ford Dr
Lagrange, GA


The Situation

You visit the home of a prospect whose culture is relatively unfamiliar to you. How do you understand the role culture might play in their remodeling needs?

Selling Blind

“Many remodeling contractors say they treat everybody the same,” says marketing consultant Michael Lee. “But that isn't true,” he says. “If I were blind, would you just hand me a brochure to read?”

Lee cautions that there are only cultural tendencies, and you should never presume a prospect's likes or dislikes. Sensitivity, however, is essential. A remodeling preference that may not make sense to you may be deeply important to the homeowner. Respecting this can lead to a larger project, a better relationship, and strong referrals.

Some Cultural Tendencies

Asian homeowners, particularly those of Chinese descent, often want a range hood that vents to the outside, according to Lee. It's not that they don't like the smell of their cooking but because many Asians see homes primarily as investments. They don't want food smells to harm their home's resale value.

Similarly, practitioners of feng shui — the Chinese practice of positioning objects to achieve harmony with the environment — believe that bad energy travels in straight lines. They prefer curves to straight lines, and they may want to keep walls instead of creating open spaces. A similar practice in Indian cultures is called vastu. Other remodeling preferences common to some immigrant groups include additional guest bedro

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Featured Local Company

zelaya remodeling

(678)862-79-57
119 sweetbriar
palmetto, GA

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