Culture in Construction Ocean City NJ

You visit the home of a prospect whose culture is relatively unfamiliar to you. How do you understand the role culture might play in their remodeling needs? Read on and learn more.

Local Companies

Schallus and Sons Construction
609-816-7883
216 N. Dorset Avenue
Ventnor, NJ
Shellter Fine Furnishing Interior Design
(609) 399-7033
1348A Asbury Ave
Ocean City, NJ
Holloway Home Improvement Center Llc
(609) 390-4812
120 Stagecoach Rd
Ocean City, NJ
Claudette Ballard-Martin Inc
(609) 398-1444
1039 Asbury Ave
Ocean City, NJ
Interiors by Joann Inc
(609) 399-4600
757 Asbury Ave
Ocean City, NJ
Helios Designs
(908) 459-9886
11 Frontage Rd
Blairstown, NJ
Treby Spanedda Interiors
(201) 560-1515
290 Godwin Ave
Wyckoff, NJ
Baron's Home Improvements
(201) 986-0220
144 Prospect Ave
New Milford, NJ
Terry Berger Interiors
(201) 444-7744
11 Paterson Ave
Midland Park, NJ
Hallmark Floor Company
(201) 445-5886
48 N Maple Ave
Ridgewood, NJ


The Situation

You visit the home of a prospect whose culture is relatively unfamiliar to you. How do you understand the role culture might play in their remodeling needs?

Selling Blind

“Many remodeling contractors say they treat everybody the same,” says marketing consultant Michael Lee. “But that isn't true,” he says. “If I were blind, would you just hand me a brochure to read?”

Lee cautions that there are only cultural tendencies, and you should never presume a prospect's likes or dislikes. Sensitivity, however, is essential. A remodeling preference that may not make sense to you may be deeply important to the homeowner. Respecting this can lead to a larger project, a better relationship, and strong referrals.

Some Cultural Tendencies

Asian homeowners, particularly those of Chinese descent, often want a range hood that vents to the outside, according to Lee. It's not that they don't like the smell of their cooking but because many Asians see homes primarily as investments. They don't want food smells to harm their home's resale value.

Similarly, practitioners of feng shui — the Chinese practice of positioning objects to achieve harmony with the environment — believe that bad energy travels in straight lines. They prefer curves to straight lines, and they may want to keep walls instead of creating open spaces. A similar practice in Indian cultures is called vastu. Other remodeling preferences common to some immigrant groups include additional guest bedro

Click here to read full article from Remodeling

Featured Local Company

Schallus and Sons Construction

609-816-7883
216 N. Dorset Avenue
Ventnor, NJ
http://www.schallus.com

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