Culture in Construction Parkville MD

You visit the home of a prospect whose culture is relatively unfamiliar to you. How do you understand the role culture might play in their remodeling needs? Read on and learn more.

Local Companies

G&E Contractors, Inc.
410-484-2117
4319 Harford Road
Baltimore, MD
Thornton Home Improvement, Inc.
443-844-4902
978 NorthHill Rd.
Baltimore, MD
Above and Beyond Handy Inc.
410-937-8674
PO Box 473
Bel Air, MD
sandjpaintingandremodeling
443 324 5045
6521 grainger ct
elkridge, MD
American Dream Home Remodeling
(240) 508-7692
7973 W. Riverside Dr.
Pasadena, MD
Design Services
(301) 590-9030
337 Main St
Gaithersburg, MD
Floordecor
(410) 758-6800
Centreville, MD
A Change of Space Studio
(410) 641-2923
29 Broad St Ste 105
Berlin, MD
Designer Workroom Inc
(301) 656-4020
8123 Woodmont Ave
Bethesda, MD
Barbara Margolis Interiors
(301) 384-7667
14400 Culp Ct
Silver Spring, MD


The Situation

You visit the home of a prospect whose culture is relatively unfamiliar to you. How do you understand the role culture might play in their remodeling needs?

Selling Blind

“Many remodeling contractors say they treat everybody the same,” says marketing consultant Michael Lee. “But that isn't true,” he says. “If I were blind, would you just hand me a brochure to read?”

Lee cautions that there are only cultural tendencies, and you should never presume a prospect's likes or dislikes. Sensitivity, however, is essential. A remodeling preference that may not make sense to you may be deeply important to the homeowner. Respecting this can lead to a larger project, a better relationship, and strong referrals.

Some Cultural Tendencies

Asian homeowners, particularly those of Chinese descent, often want a range hood that vents to the outside, according to Lee. It's not that they don't like the smell of their cooking but because many Asians see homes primarily as investments. They don't want food smells to harm their home's resale value.

Similarly, practitioners of feng shui — the Chinese practice of positioning objects to achieve harmony with the environment — believe that bad energy travels in straight lines. They prefer curves to straight lines, and they may want to keep walls instead of creating open spaces. A similar practice in Indian cultures is called vastu. Other remodeling preferences common to some immigrant groups include additional guest bedro

Click here to read full article from Remodeling

Featured Local Company

G&E Contractors, Inc.

410-484-2117
4319 Harford Road
Baltimore, MD
http://gandecontractors.com

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