Culture in Construction Pittsfield MA

You visit the home of a prospect whose culture is relatively unfamiliar to you. How do you understand the role culture might play in their remodeling needs? Read on and learn more.

Local Companies

Reworks Vintage Interiors
(413) 442-0711
Pittsfield, MA
Avante
(413) 443-4042
29 Ann Dr
Pittsfield, MA
Dream Merchants
(617) 522-1262
119 Perkins St
Jamaica Plain, MA
Eustis Williams Design Partnership
(508) 748-2202
Harwich, MA
Nantucket Country
(508) 228-8868
38 Center St
Nantucket, MA
New England School of Art & Design
(617) 536-0383
81 Arlington St
Boston, MA
Lucas Stefura Interior Inc
(617) 723-5164
77 N Washington St
Boston, MA
Island House
(508) 228-6640
Nantucket, MA
Signature Interiors
(508) 879-2013
121 State St
Framingham, MA
Boston Design Center
(617) 338-6610
1 Design Center Pl Ste 337
Boston, MA


The Situation

You visit the home of a prospect whose culture is relatively unfamiliar to you. How do you understand the role culture might play in their remodeling needs?

Selling Blind

“Many remodeling contractors say they treat everybody the same,” says marketing consultant Michael Lee. “But that isn't true,” he says. “If I were blind, would you just hand me a brochure to read?”

Lee cautions that there are only cultural tendencies, and you should never presume a prospect's likes or dislikes. Sensitivity, however, is essential. A remodeling preference that may not make sense to you may be deeply important to the homeowner. Respecting this can lead to a larger project, a better relationship, and strong referrals.

Some Cultural Tendencies

Asian homeowners, particularly those of Chinese descent, often want a range hood that vents to the outside, according to Lee. It's not that they don't like the smell of their cooking but because many Asians see homes primarily as investments. They don't want food smells to harm their home's resale value.

Similarly, practitioners of feng shui — the Chinese practice of positioning objects to achieve harmony with the environment — believe that bad energy travels in straight lines. They prefer curves to straight lines, and they may want to keep walls instead of creating open spaces. A similar practice in Indian cultures is called vastu. Other remodeling preferences common to some immigrant groups include additional guest bedro

Click here to read full article from Remodeling

Featured Local Company

petethefloorguy

5182103383
92 green ave
castleton, NY
www.myspace.com/petethefloorguy

Related Local Events
The Capital Region Fall Home Show
Dates: 10/23/2009 - 10/25/2009
Location: SportsPlex of Halfmoon
Clifton Park, NY
View Details

NYS DOT Information and Updates to I-87 Construction
Dates: 9/22/2009 - 9/22/2009
Location: Albany-Colonie Regional Chamber of Commerce
Albany, NY
View Details

Rss   Delicious   Digg   Add To My Yahoo   Add To My Google   Bookmark   Search Plugin

Topics:
Advertising Family Home Services Real Estate Resources
Business Services Fashion Industrial Goods & Services Retail & Consumer Services
Career Financial Services Insurance Software
Cars Food & Beverage Internet Technology
Computer Hardware Franchise Legal Telecommunications
Construction Health Miscellaneous Trade Shows
Education Holidays Nightlife Travel
Entertainment Home Appliances Online Database Weddings
Environmental Home Electronics Pets World History