Culture in Construction Reading PA

You visit the home of a prospect whose culture is relatively unfamiliar to you. How do you understand the role culture might play in their remodeling needs? Read on and learn more.

Local Companies

Breyer Construction & Landscape, LLC.
610-376-8086
PO Box 361
Reading, PA
Creative Contracting By Chris
610-779-6684
1040 Shelbourne Road
Reading, PA
Schlouch Incorporated
(908) 859-9531
Excelsior Industrial Park
Blandon, PA
Brubacher Excavating, Inc.
(610) 398-0125
P.O. Box 528, 825 Reading Road
Bowmansville, PA
Interior Design Studio
(610) 374-2121
1723 Cleveland Ave
Reading, PA
Evans Jamie
(610) 374-2121
1723 Cleveland Ave
Reading, PA
Palmer Design Services
(610) 796-1107
2013 Meadow Gln
Reading, PA
Design Studio At 301
(610) 670-3939
301 N Hull Ave
Reading, PA
Framing by Sharon
(610) 670-3790
19 Laura Ct
Reading, PA
Adams David M Interiors
(610) 373-7590
742 Centre Ave
Reading, PA

 


The Situation

You visit the home of a prospect whose culture is relatively unfamiliar to you. How do you understand the role culture might play in their remodeling needs?

Selling Blind

“Many remodeling contractors say they treat everybody the same,” says marketing consultant Michael Lee. “But that isn't true,” he says. “If I were blind, would you just hand me a brochure to read?”

Lee cautions that there are only cultural tendencies, and you should never presume a prospect's likes or dislikes. Sensitivity, however, is essential. A remodeling preference that may not make sense to you may be deeply important to the homeowner. Respecting this can lead to a larger project, a better relationship, and strong referrals.

Some Cultural Tendencies

Asian homeowners, particularly those of Chinese descent, often want a range hood that vents to the outside, according to Lee. It's not that they don't like the smell of their cooking but because many Asians see homes primarily as investments. They don't want food smells to harm their home's resale value.

Similarly, practitioners of feng shui — the Chinese practice of positioning objects to achieve harmony with the environment — believe that bad energy travels in straight lines. They prefer curves to straight lines, and they may want to keep walls instead of creating open spaces. A similar practice in Indian cultures is called vastu. Other remodeling preferences common to some immigrant groups include additional guest bedro

Click here to read full article from Remodeling

Featured Local Company

Breyer Construction & Landscape, LLC.

Berk’s County’s top notch custom deck builder.

610-376-8086
PO Box 361
Reading, PA
www.breyerconstruction.com

Breyer Construction & Landscape, LLC. Is a family owned business based in Reading, PA. We service all of Berks County, as well as the surrounding counties of Lancaster, Lebanon, Chester, and Montgomery.
With a motto like "Excellence in Everything," we have a lot riding on our reputation.
We at Breyer Construction & Landscape LLC will do everything in our power to understand your needs, deliver more than you expect, and maintain a level of professionalism and courteousness unmatched in this industry.
We have 2 divisions here at BC&L. The first is our building & remodeling division.
We design and build custom composite decks primarily using decking from Trex, TimberTech, Azek, and Moisture Shield. We will also use Fiberon, Correct Deck, and Evergrain on a limited basis. We offer railings from the above manufacturers as well as RDI, Fortress, and Deckorators.
Carious wood options including Pressure Treated, Cedar, IPE, and Mahogany are also available.
We also offer residential remodeling services such as finished basements, small additions, and garages.
Our second division is our landscape division. This part of our company focuses on residential patios, retaining walls, and walkways using E.P. Henry products.
We look forward to hearing from you! Ask us about our "Limited Lifetime Warranty."
Call us today 610-376-8086
Accreditations:
• BBB
• Greater Reading Chamber of Commerce
• NADRA
• Home Builders Association of Berks County
• NAHB, PBA
• TrexPro Gold Contractor
• TimberTech Premier Contractor


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