Culture in Construction Rexburg ID

You visit the home of a prospect whose culture is relatively unfamiliar to you. How do you understand the role culture might play in their remodeling needs? Read on and learn more.

Local Companies

Traditions Home Decor
(208) 359-9020
7 E Center St
Rexburg, ID
Countryside Interiors
(208) 232-7989
Pocatello, ID
Goose Berries
(208) 467-5095
14565 Lake Ave
Nampa, ID
Design Studio Inc the
(208) 726-5665
333 S Main Ste Ste
Ketchum, ID
Hutchison Const Co
(208) 734-3373
235 9th Ave E
Twin Falls, ID
Home Enhancement Co
(208) 345-5558
Boise, ID
Peterson Dunlop Interior Design
(208) 342-1823
1514 W Franklin St
Boise, ID
Allison Paige Interior Design
(208) 726-8138
411 N Leadville Ave
Ketchum, ID
Jac's Home Staging
(208) 321-0206
11533 W Fairview Ave
Boise, ID
Kieffer Design Group Inc
(208) 344-2680
1517 W Main St
Boise, ID


The Situation

You visit the home of a prospect whose culture is relatively unfamiliar to you. How do you understand the role culture might play in their remodeling needs?

Selling Blind

“Many remodeling contractors say they treat everybody the same,” says marketing consultant Michael Lee. “But that isn't true,” he says. “If I were blind, would you just hand me a brochure to read?”

Lee cautions that there are only cultural tendencies, and you should never presume a prospect's likes or dislikes. Sensitivity, however, is essential. A remodeling preference that may not make sense to you may be deeply important to the homeowner. Respecting this can lead to a larger project, a better relationship, and strong referrals.

Some Cultural Tendencies

Asian homeowners, particularly those of Chinese descent, often want a range hood that vents to the outside, according to Lee. It's not that they don't like the smell of their cooking but because many Asians see homes primarily as investments. They don't want food smells to harm their home's resale value.

Similarly, practitioners of feng shui — the Chinese practice of positioning objects to achieve harmony with the environment — believe that bad energy travels in straight lines. They prefer curves to straight lines, and they may want to keep walls instead of creating open spaces. A similar practice in Indian cultures is called vastu. Other remodeling preferences common to some immigrant groups include additional guest bedro

Click here to read full article from Remodeling


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