Culture in Construction Roswell NM

You visit the home of a prospect whose culture is relatively unfamiliar to you. How do you understand the role culture might play in their remodeling needs? Read on and learn more.

Local Companies

Ambiente
(505) 627-0604
901 W 2nd St
Roswell, NM
Studio 27 Inc.
(505) 625-2743
709 N Main St
Roswell, NM
Dancing Tulips Interior Design
(505) 624-2219
402 W 2nd St
Roswell, NM
Z Designs-Moses
(505) 293-8282
8510 Montgomery Blvd NE
Albuquerque, NM
Goodman Gloria
(505) 292-6089
10601 Ranchitos Rd NE
Albuquerque, NM
Hvl Interiors
(505) 983-3601
1012 Marquez Pl Unit 205A
Santa Fe, NM
Shana Gunn Interior Design Asid
(505) 989-9609
Santa Fe, NM
Design
(505) 830-0122
3700 Osuna Rd NE Ste 707
Albuquerque, NM
Deena Perry Interior Design
(505) 982-3722
256 La Marta Dr
Santa Fe, NM
Law Eugene Nmbid #001
(505) 988-9629
6336 Avenida Chamisa
Santa Fe, NM


The Situation

You visit the home of a prospect whose culture is relatively unfamiliar to you. How do you understand the role culture might play in their remodeling needs?

Selling Blind

“Many remodeling contractors say they treat everybody the same,” says marketing consultant Michael Lee. “But that isn't true,” he says. “If I were blind, would you just hand me a brochure to read?”

Lee cautions that there are only cultural tendencies, and you should never presume a prospect's likes or dislikes. Sensitivity, however, is essential. A remodeling preference that may not make sense to you may be deeply important to the homeowner. Respecting this can lead to a larger project, a better relationship, and strong referrals.

Some Cultural Tendencies

Asian homeowners, particularly those of Chinese descent, often want a range hood that vents to the outside, according to Lee. It's not that they don't like the smell of their cooking but because many Asians see homes primarily as investments. They don't want food smells to harm their home's resale value.

Similarly, practitioners of feng shui — the Chinese practice of positioning objects to achieve harmony with the environment — believe that bad energy travels in straight lines. They prefer curves to straight lines, and they may want to keep walls instead of creating open spaces. A similar practice in Indian cultures is called vastu. Other remodeling preferences common to some immigrant groups include additional guest bedro

Click here to read full article from Remodeling

Related Articles
- Operating a Circular Saw Roswell NM
A circular saw is a great construction tool that allows the weekend warrior to quickly and easily make cuts to tackle almost any project around the house. With a little bit of practice, you will find yourself cutting plywood or 2 x 4's like a pro. But before you plug it in and start ripping, there are a few things you should know.
- Job Costing Roswell NM
- Energy-Saving Roof Products Roswell NM
- Home Repair Projects Roswell NM
- Building a Garden Shed Roswell NM
- Choosing Kitchen Cabinets Roswell NM
- Bug Barriers Roswell NM
- Converting Cold Exterior Walls Roswell NM
- LEED Certified Construction Roswell NM
- The Pro's and Con's of Wood and Composite Decks Roswell NM
Related Articles
- Operating a Circular Saw Roswell NM
A circular saw is a great construction tool that allows the weekend warrior to quickly and easily make cuts to tackle almost any project around the house. With a little bit of practice, you will find yourself cutting plywood or 2 x 4's like a pro. But before you plug it in and start ripping, there are a few things you should know.
- Job Costing Roswell NM
- Energy-Saving Roof Products Roswell NM
- Home Repair Projects Roswell NM
- Building a Garden Shed Roswell NM
- Choosing Kitchen Cabinets Roswell NM
- Bug Barriers Roswell NM
- Converting Cold Exterior Walls Roswell NM
- LEED Certified Construction Roswell NM
- The Pro's and Con's of Wood and Composite Decks Roswell NM

Rss   Delicious   Digg   Add To My Yahoo   Add To My Google   Bookmark   Search Plugin

Topics:
Advertising Family Home Services Real Estate Resources
Business Services Fashion Industrial Goods & Services Retail & Consumer Services
Career Financial Services Insurance Software
Cars Food & Beverage Internet Technology
Computer Hardware Franchise Legal Telecommunications
Construction Health Miscellaneous Trade Shows
Education Holidays Nightlife Travel
Entertainment Home Appliances Online Database Weddings
Environmental Home Electronics Pets World History