Culture in Construction Saint Charles IL

You visit the home of a prospect whose culture is relatively unfamiliar to you. How do you understand the role culture might play in their remodeling needs? Read on and learn more.

Local Companies

C.H. CONSTRUCTION
847-630-5489
164 S. DUBOIS AVE.
ELGIN, IL
Castle and Courtyard
(630) 587-0915
5N388 W Lakeview Cir
Saint Charles, IL
Custom Interior & Silk Floral Design
(630) 587-2001
Saint Charles, IL
Rachelle Beardsley
(847) 695-6828
6N950 Roosevelt Ave
Saint Charles, IL
Robert Vanbuskirk Designs
(630) 443-8555
39W973 Silver Glen Rd
Saint Charles, IL
Premier Interiors
(630) 443-8553
619 W Main St
Saint Charles, IL
Olson John T Decorators
(630) 443-0303
1830 Wallace Ave
Saint Charles, IL
Panache Etc Inc
(630) 587-1090
210 Cedar Ave
Saint Charles, IL
Dynazone
(630) 851-0196
2256 Thornwood Ct
Aurora, IL
Shade Aire Decorating
(815) 965-6321
7511 Grace Dr
Roscoe, IL


The Situation

You visit the home of a prospect whose culture is relatively unfamiliar to you. How do you understand the role culture might play in their remodeling needs?

Selling Blind

“Many remodeling contractors say they treat everybody the same,” says marketing consultant Michael Lee. “But that isn't true,” he says. “If I were blind, would you just hand me a brochure to read?”

Lee cautions that there are only cultural tendencies, and you should never presume a prospect's likes or dislikes. Sensitivity, however, is essential. A remodeling preference that may not make sense to you may be deeply important to the homeowner. Respecting this can lead to a larger project, a better relationship, and strong referrals.

Some Cultural Tendencies

Asian homeowners, particularly those of Chinese descent, often want a range hood that vents to the outside, according to Lee. It's not that they don't like the smell of their cooking but because many Asians see homes primarily as investments. They don't want food smells to harm their home's resale value.

Similarly, practitioners of feng shui — the Chinese practice of positioning objects to achieve harmony with the environment — believe that bad energy travels in straight lines. They prefer curves to straight lines, and they may want to keep walls instead of creating open spaces. A similar practice in Indian cultures is called vastu. Other remodeling preferences common to some immigrant groups include additional guest bedro

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C.H. CONSTRUCTION

C.H. CONSTRUCTION WILL CUSTOM BUILD OR REMODEL TO MEET YOUR NEEDS.

847-630-5489
164 S. DUBOIS AVE.
ELGIN, IL
CHCONSTRUCTION.BIZ

C.H. CONSTRUCTION IS A REMODELING COMPANY IN THE ELGIN AREA. WE REMODEL BASEMENTS, KITCHENS, BATHS ETC. WE DO PLUMBING, ELECTRICAL, FRAMING, TAPING ETC. WE DO EVERYTHING ON A HOUSE FROM THE GROUND UP INSIDE AND OUT. WE OFFER PROFESSIONAL SERVICES AT AN AFFORDABLE PRICE. FEEL FREE TO CALL FOR A FREE ESTIMATE.

CHCONSTRUCTION.BIZ

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