Culture in Construction Sault Sainte Marie MI

You visit the home of a prospect whose culture is relatively unfamiliar to you. How do you understand the role culture might play in their remodeling needs? Read on and learn more.

Local Companies

Hornbach Catherine Interior Design
(517) 351-4605
5020 Northwind Dr
East Lansing, MI
Vernada Inc
(248) 258-6291
841 N Glengarry Rd
Bloomfield Hills, MI
Teich-Davis Interiors
(248) 399-8070
418 W 5th St
Royal Oak, MI
Draperies Plus
(269) 383-9979
Kalamazoo, MI
Roundtree Interiors
(248) 828-4388
5375 Daniels Dr
Troy, MI
Mitchell Gold Store
(734) 665-2314
208 S Ashley St
Ann Arbor, MI
Kim Abbott Inc
(231) 995-0610
Traverse City, MI
Cilla Scott Art & Design Inc
(248) 645-9872
730 Wattles Rd
Bloomfield Hills, MI
D & Z Interiors Div of Daniels & Zermack Architects
(734) 761-2090
2080 S State St
Ann Arbor, MI
Trendz
(269) 629-0850
8140 N 32nd St
Richland, MI


The Situation

You visit the home of a prospect whose culture is relatively unfamiliar to you. How do you understand the role culture might play in their remodeling needs?

Selling Blind

“Many remodeling contractors say they treat everybody the same,” says marketing consultant Michael Lee. “But that isn't true,” he says. “If I were blind, would you just hand me a brochure to read?”

Lee cautions that there are only cultural tendencies, and you should never presume a prospect's likes or dislikes. Sensitivity, however, is essential. A remodeling preference that may not make sense to you may be deeply important to the homeowner. Respecting this can lead to a larger project, a better relationship, and strong referrals.

Some Cultural Tendencies

Asian homeowners, particularly those of Chinese descent, often want a range hood that vents to the outside, according to Lee. It's not that they don't like the smell of their cooking but because many Asians see homes primarily as investments. They don't want food smells to harm their home's resale value.

Similarly, practitioners of feng shui — the Chinese practice of positioning objects to achieve harmony with the environment — believe that bad energy travels in straight lines. They prefer curves to straight lines, and they may want to keep walls instead of creating open spaces. A similar practice in Indian cultures is called vastu. Other remodeling preferences common to some immigrant groups include additional guest bedro

Click here to read full article from Remodeling


Rss   Delicious   Digg   Add To My Yahoo   Add To My Google   Bookmark   Search Plugin

Topics:
Advertising Family Home Services Real Estate Resources
Business Services Fashion Industrial Goods & Services Retail & Consumer Services
Career Financial Services Insurance Software
Cars Food & Beverage Internet Technology
Computer Hardware Franchise Legal Telecommunications
Construction Health Miscellaneous Trade Shows
Education Holidays Nightlife Travel
Entertainment Home Appliances Online Database Weddings
Environmental Home Electronics Pets World History