Culture in Construction Scranton PA

You visit the home of a prospect whose culture is relatively unfamiliar to you. How do you understand the role culture might play in their remodeling needs? Read on and learn more.

Local Companies

Mos Design
(570) 941-9900
600 Jefferson Ave
Scranton, PA
McCabe Design
(570) 961-9655
544 Jefferson Ave
Scranton, PA
Pulman Interiors
(570) 342-1443
1143 Capouse Ave
Scranton, PA
Rebicek Vincent S
(570) 342-2079
1301 Mulberry St
Scranton, PA
Erica Kidwell Interior Designs
(610) 983-9443
166 Silver Springs Rd
Phoenixville, PA
Bater Elizabeth Interiors & Home Collections
(610) 687-3960
840 S Waterloo Rd
Devon, PA
More Than Antiques
(610) 917-3262
1145 Valley Forge Rd
Phoenixville, PA
G & C Contracting Inc
(412) 967-9850
10 Old Timber Trl
Pittsburgh, PA
Psk Design Group Llc
(412) 621-3200
822 S Aiken Ave
Pittsburgh, PA
Floss Barber Inc
(215) 732-1652
1420 Locust St Ste 310
Philadelphia, PA


The Situation

You visit the home of a prospect whose culture is relatively unfamiliar to you. How do you understand the role culture might play in their remodeling needs?

Selling Blind

“Many remodeling contractors say they treat everybody the same,” says marketing consultant Michael Lee. “But that isn't true,” he says. “If I were blind, would you just hand me a brochure to read?”

Lee cautions that there are only cultural tendencies, and you should never presume a prospect's likes or dislikes. Sensitivity, however, is essential. A remodeling preference that may not make sense to you may be deeply important to the homeowner. Respecting this can lead to a larger project, a better relationship, and strong referrals.

Some Cultural Tendencies

Asian homeowners, particularly those of Chinese descent, often want a range hood that vents to the outside, according to Lee. It's not that they don't like the smell of their cooking but because many Asians see homes primarily as investments. They don't want food smells to harm their home's resale value.

Similarly, practitioners of feng shui — the Chinese practice of positioning objects to achieve harmony with the environment — believe that bad energy travels in straight lines. They prefer curves to straight lines, and they may want to keep walls instead of creating open spaces. A similar practice in Indian cultures is called vastu. Other remodeling preferences common to some immigrant groups include additional guest bedro

Click here to read full article from Remodeling

Featured Local Company

D.R. Miller Home Improvements

570-350-4553
1540 Olympic Way
Effort, PA

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