Culture in Construction Selma AL

You visit the home of a prospect whose culture is relatively unfamiliar to you. How do you understand the role culture might play in their remodeling needs? Read on and learn more.

Local Companies

Barker's Decorations
(334) 418-0900
1547 Helen St
Selma, AL
Deyoung Lynn Asid
(256) 885-1601
1104 Gleneagles Dr SW
Huntsville, AL
Merrill Miller's Interiors
(251) 989-9851
Summerdale, AL
Luke Edward & Co
(251) 990-3226
323 De La Mar Ave
Point Clear, AL
Brinson Interiors Inc
(251) 928-3337
18446 Scenic Hwy 98
Point Clear, AL
Krumdieck A Plus I Design Inc
(205) 324-9669
2226 1st Ave S
Birmingham, AL
Embellish
(251) 345-3380
4415 Old Shell Rd
Mobile, AL
North River Interiors Inc
(205) 248-8400
312 Merchants Walk Ste 4B
Tuscaloosa, AL
Timeless Interiors Inc
(205) 879-2714
2408 Canterbury Rd
Birmingham, AL
Whitesell Interior Design
(334) 834-7009
60 Commerce St Ste 1208
Montgomery, AL


The Situation

You visit the home of a prospect whose culture is relatively unfamiliar to you. How do you understand the role culture might play in their remodeling needs?

Selling Blind

“Many remodeling contractors say they treat everybody the same,” says marketing consultant Michael Lee. “But that isn't true,” he says. “If I were blind, would you just hand me a brochure to read?”

Lee cautions that there are only cultural tendencies, and you should never presume a prospect's likes or dislikes. Sensitivity, however, is essential. A remodeling preference that may not make sense to you may be deeply important to the homeowner. Respecting this can lead to a larger project, a better relationship, and strong referrals.

Some Cultural Tendencies

Asian homeowners, particularly those of Chinese descent, often want a range hood that vents to the outside, according to Lee. It's not that they don't like the smell of their cooking but because many Asians see homes primarily as investments. They don't want food smells to harm their home's resale value.

Similarly, practitioners of feng shui — the Chinese practice of positioning objects to achieve harmony with the environment — believe that bad energy travels in straight lines. They prefer curves to straight lines, and they may want to keep walls instead of creating open spaces. A similar practice in Indian cultures is called vastu. Other remodeling preferences common to some immigrant groups include additional guest bedro

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Featured Local Company

PDF Building Contractors, llc

205-9873050
2231 Victory Lane, Suite 600
Hoover, AL
www.pdfbuilding.com

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