Culture in Construction Sheboygan WI

You visit the home of a prospect whose culture is relatively unfamiliar to you. How do you understand the role culture might play in their remodeling needs? Read on and learn more.

Local Companies

Inside Out Designs Llc
(920) 565-3411
1113 Millersville Ave
Sheboygan, WI
Emmons Business Interiors
(920) 452-9499
3323 S 32nd St
Sheboygan, WI
Interiorlogic Facility Planning Inc
(608) 663-9600
2908 Marketplace Dr
Fitchburg, WI
Kee Architecture Inc
(608) 255-9202
621 Williamson St
Madison, WI
L Ann K Interior Consultant
(262) 252-2323
N60W16230 Kohler Ln
Menomonee Falls, WI
Heindel Kimmel Interiors
(920) 336-4454
371 Main Ave
De Pere, WI
Ambiance For Your Home
(715) 693-0122
304 Main St
Mosinee, WI
Interior Design by Suzanne
(262) 242-9833
Mequon, WI
Juedes Interiors
(715) 842-5053
Wausau, WI
I Designs Inc
(262) 691-3330
1265 E Wisconsin Ave
Pewaukee, WI


The Situation

You visit the home of a prospect whose culture is relatively unfamiliar to you. How do you understand the role culture might play in their remodeling needs?

Selling Blind

“Many remodeling contractors say they treat everybody the same,” says marketing consultant Michael Lee. “But that isn't true,” he says. “If I were blind, would you just hand me a brochure to read?”

Lee cautions that there are only cultural tendencies, and you should never presume a prospect's likes or dislikes. Sensitivity, however, is essential. A remodeling preference that may not make sense to you may be deeply important to the homeowner. Respecting this can lead to a larger project, a better relationship, and strong referrals.

Some Cultural Tendencies

Asian homeowners, particularly those of Chinese descent, often want a range hood that vents to the outside, according to Lee. It's not that they don't like the smell of their cooking but because many Asians see homes primarily as investments. They don't want food smells to harm their home's resale value.

Similarly, practitioners of feng shui — the Chinese practice of positioning objects to achieve harmony with the environment — believe that bad energy travels in straight lines. They prefer curves to straight lines, and they may want to keep walls instead of creating open spaces. A similar practice in Indian cultures is called vastu. Other remodeling preferences common to some immigrant groups include additional guest bedro

Click here to read full article from Remodeling

Featured Local Company

Brillo Home Improvements

414-442-2230
5315 N Lovers Lane RD
Milwaukee, WI

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