Culture in Construction Sikeston MO

You visit the home of a prospect whose culture is relatively unfamiliar to you. How do you understand the role culture might play in their remodeling needs? Read on and learn more.

Local Companies

Eastman Decorating Center
(573) 471-3979
932 S Kingshighway St
Sikeston, MO
Madden McFarland
(816) 966-8687
4400 E 142
Kansas City, MO
Francis Interior Designs
(573) 335-4050
2404 Kingsway Dr
Cape Girardeau, MO
Designs of the Interior
(636) 530-5970
1656 Clarkson Rd
Chesterfield, MO
Furniture & Design Resource
(816) 942-4646
12511 State Line Rd
Kansas City, MO
Robinson Lynn Interiors
(660) 827-0641
1405 W 3rd St
Sedalia, MO
Occhi
(636) 828-6008
New Melle, MO
Lindsay Scott Interiors
(816) 561-5086
3800 Baltimore Ave
Kansas City, MO
Imported Designs Llc
(314) 361-8222
5850 Delmar Blvd
Saint Louis, MO
Sermon Anderson Inc
(816) 252-9192
10815 E Winner Rd
Independence, MO


The Situation

You visit the home of a prospect whose culture is relatively unfamiliar to you. How do you understand the role culture might play in their remodeling needs?

Selling Blind

“Many remodeling contractors say they treat everybody the same,” says marketing consultant Michael Lee. “But that isn't true,” he says. “If I were blind, would you just hand me a brochure to read?”

Lee cautions that there are only cultural tendencies, and you should never presume a prospect's likes or dislikes. Sensitivity, however, is essential. A remodeling preference that may not make sense to you may be deeply important to the homeowner. Respecting this can lead to a larger project, a better relationship, and strong referrals.

Some Cultural Tendencies

Asian homeowners, particularly those of Chinese descent, often want a range hood that vents to the outside, according to Lee. It's not that they don't like the smell of their cooking but because many Asians see homes primarily as investments. They don't want food smells to harm their home's resale value.

Similarly, practitioners of feng shui — the Chinese practice of positioning objects to achieve harmony with the environment — believe that bad energy travels in straight lines. They prefer curves to straight lines, and they may want to keep walls instead of creating open spaces. A similar practice in Indian cultures is called vastu. Other remodeling preferences common to some immigrant groups include additional guest bedro

Click here to read full article from Remodeling


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