Culture in Construction Sikeston MO

You visit the home of a prospect whose culture is relatively unfamiliar to you. How do you understand the role culture might play in their remodeling needs? Read on and learn more.

Local Companies

Eastman Decorating Center
(573) 471-3979
932 S Kingshighway St
Sikeston, MO
Sonja Willman Designs
(636) 256-0011
14356 Manchester Rd
Ballwin, MO
Stoneridge Designs
(816) 356-3930
8303 Westridge Rd
Raytown, MO
Madden McFarland
(816) 765-7489
4400 E 142nd St
Kansas City, MO
Major Designs
(314) 721-9969
34 N Brentwood Blvd
Saint Louis, MO
Carousel Inc
(636) 391-4900
Saint Louis, MO
Long Charles N
(417) 326-5500
1303 E Broadway St
Bolivar, MO
C Lb Designs Inc
(314) 721-3355
8125 Maryland Ave
Saint Louis, MO
Putnam Interiors
(573) 875-7110
3500 Buttonwood Dr
Columbia, MO
Legacy Interiors & Home Accents
(816) 690-6914
203 E Market St # 31
Bates City, MO


The Situation

You visit the home of a prospect whose culture is relatively unfamiliar to you. How do you understand the role culture might play in their remodeling needs?

Selling Blind

“Many remodeling contractors say they treat everybody the same,” says marketing consultant Michael Lee. “But that isn't true,” he says. “If I were blind, would you just hand me a brochure to read?”

Lee cautions that there are only cultural tendencies, and you should never presume a prospect's likes or dislikes. Sensitivity, however, is essential. A remodeling preference that may not make sense to you may be deeply important to the homeowner. Respecting this can lead to a larger project, a better relationship, and strong referrals.

Some Cultural Tendencies

Asian homeowners, particularly those of Chinese descent, often want a range hood that vents to the outside, according to Lee. It's not that they don't like the smell of their cooking but because many Asians see homes primarily as investments. They don't want food smells to harm their home's resale value.

Similarly, practitioners of feng shui — the Chinese practice of positioning objects to achieve harmony with the environment — believe that bad energy travels in straight lines. They prefer curves to straight lines, and they may want to keep walls instead of creating open spaces. A similar practice in Indian cultures is called vastu. Other remodeling preferences common to some immigrant groups include additional guest bedro

Click here to read full article from Remodeling

Rate Article
     
Articles Insider

Rss   Delicious   Digg   Add To My Yahoo   Add To My Google   Bookmark   Search Plugin

Topics:
Advertising Family Home Services Real Estate Resources
Business Services Fashion Industrial Goods & Services Retail & Consumer Services
Career Financial Services Insurance Software
Cars Food & Beverage Internet Technology
Computer Hardware Franchise Legal Telecommunications
Construction Health Miscellaneous Trade Shows
Education Holidays Nightlife Travel
Entertainment Home Appliances Online Database Weddings
Environmental Home Electronics Pets World History