Culture in Construction Slidell LA

You visit the home of a prospect whose culture is relatively unfamiliar to you. How do you understand the role culture might play in their remodeling needs? Read on and learn more.

Local Companies

Floorworks and Blinds
985-781-7999
316A Johnny F Smith Blvd
Slidell, LA
Home Decor Muse
(985) 643-5175
724 Pennsylvania Ave
Slidell, LA
Annette House of Decor Inc
(985) 641-5955
1928 1st St
Slidell, LA
Tuscan Company
(985) 645-2199
1311 Gause Blvd
Slidell, LA
Tuscan Company
(985) 645-2149
1311 Gause Blvd
Slidell, LA
Pomeroy Lowry Asid
(985) 643-1365
2001 1st St
Slidell, LA
Acosta Forbes Interiors
(225) 214-3088
2320 Drusilla Ln Ste F
Baton Rouge, LA
Harrison Holly Interiors Inc
(225) 752-7202
12245 Jefferson Hwy
Baton Rouge, LA
Designers III
(225) 293-8800
7285 Highland Rd
Baton Rouge, LA
Luke & Associates Llc
(985) 875-7967
125 Tchefuncte Dr
Covington, LA


The Situation

You visit the home of a prospect whose culture is relatively unfamiliar to you. How do you understand the role culture might play in their remodeling needs?

Selling Blind

“Many remodeling contractors say they treat everybody the same,” says marketing consultant Michael Lee. “But that isn't true,” he says. “If I were blind, would you just hand me a brochure to read?”

Lee cautions that there are only cultural tendencies, and you should never presume a prospect's likes or dislikes. Sensitivity, however, is essential. A remodeling preference that may not make sense to you may be deeply important to the homeowner. Respecting this can lead to a larger project, a better relationship, and strong referrals.

Some Cultural Tendencies

Asian homeowners, particularly those of Chinese descent, often want a range hood that vents to the outside, according to Lee. It's not that they don't like the smell of their cooking but because many Asians see homes primarily as investments. They don't want food smells to harm their home's resale value.

Similarly, practitioners of feng shui — the Chinese practice of positioning objects to achieve harmony with the environment — believe that bad energy travels in straight lines. They prefer curves to straight lines, and they may want to keep walls instead of creating open spaces. A similar practice in Indian cultures is called vastu. Other remodeling preferences common to some immigrant groups include additional guest bedro

Click here to read full article from Remodeling

Featured Local Company

Floorworks and Blinds

985-781-7999
316A Johnny F Smith Blvd
Slidell, LA

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