Culture in Construction Springdale AR

You visit the home of a prospect whose culture is relatively unfamiliar to you. How do you understand the role culture might play in their remodeling needs? Read on and learn more.

Local Companies

Independent Improvements LLC
(479) 616-0499
101 James St.
Farmington, AR
Clever Arrangement
(479) 750-2691
703 N Thompson St
Springdale, AR
Dinah Ayecock & Company
(479) 571-2100
720 N Olive Ave
Fayetteville, AR
Watson Chapel Picture Frame Outlet
(870) 534-2431
2020 S Blake St
Pine Bluff, AR
Elbowroom
(479) 582-0101
643 W Dickson St
Fayetteville, AR
Donna's Interior Solutions
(501) 262-3279
132 Victoria Ln
Hot Springs National, AR
Treasure Beyond Measure
(501) 868-5276
Roland, AR
Michael Interiors
(479) 442-4003
Fayetteville, AR
Jean Pitt Interior Decorating
(870) 879-3272
1409 Lindsey Dr
Pine Bluff, AR
Cortney Singleton Decorating
(501) 666-4600
217 W 2nd St
Little Rock, AR


The Situation

You visit the home of a prospect whose culture is relatively unfamiliar to you. How do you understand the role culture might play in their remodeling needs?

Selling Blind

“Many remodeling contractors say they treat everybody the same,” says marketing consultant Michael Lee. “But that isn't true,” he says. “If I were blind, would you just hand me a brochure to read?”

Lee cautions that there are only cultural tendencies, and you should never presume a prospect's likes or dislikes. Sensitivity, however, is essential. A remodeling preference that may not make sense to you may be deeply important to the homeowner. Respecting this can lead to a larger project, a better relationship, and strong referrals.

Some Cultural Tendencies

Asian homeowners, particularly those of Chinese descent, often want a range hood that vents to the outside, according to Lee. It's not that they don't like the smell of their cooking but because many Asians see homes primarily as investments. They don't want food smells to harm their home's resale value.

Similarly, practitioners of feng shui — the Chinese practice of positioning objects to achieve harmony with the environment — believe that bad energy travels in straight lines. They prefer curves to straight lines, and they may want to keep walls instead of creating open spaces. A similar practice in Indian cultures is called vastu. Other remodeling preferences common to some immigrant groups include additional guest bedro

Click here to read full article from Remodeling

Featured Local Company

Independent Improvements LLC

4796160499
101 James St.
Farmington, AR

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