Culture in Construction Springfield IL

You visit the home of a prospect whose culture is relatively unfamiliar to you. How do you understand the role culture might play in their remodeling needs? Read on and learn more.

Local Companies

McVary Michael B
(217) 744-3262
1316 S MacArthur Blvd
Springfield, IL
Stands
(217) 529-6350
3215 Lake Plaza Dr
Springfield, IL
Vaninger Faux Finishing Studio
(217) 787-3399
Springfield, IL
Lauchner & Associates
(217) 698-4317
3151 Robbins Rd
Springfield, IL
Castaldo Interiors & Design
(217) 787-7414
Springfield, IL
Home Accents & Gifts
(217) 698-3388
2501 Wabash Ave
Springfield, IL
Oakwood House Interiors
(217) 787-4260
Springfield, IL
Phoenix Center Market Place the
(217) 787-9122
3425 Old Chatham Rd
Springfield, IL
Judith Pensoneau-Feurer Interior Designer
(217) 525-6690
919 S 8th St
Springfield, IL
Unlimited Creations
(217) 529-8084
1109 Bridle Path Ln
Springfield, IL


The Situation

You visit the home of a prospect whose culture is relatively unfamiliar to you. How do you understand the role culture might play in their remodeling needs?

Selling Blind

“Many remodeling contractors say they treat everybody the same,” says marketing consultant Michael Lee. “But that isn't true,” he says. “If I were blind, would you just hand me a brochure to read?”

Lee cautions that there are only cultural tendencies, and you should never presume a prospect's likes or dislikes. Sensitivity, however, is essential. A remodeling preference that may not make sense to you may be deeply important to the homeowner. Respecting this can lead to a larger project, a better relationship, and strong referrals.

Some Cultural Tendencies

Asian homeowners, particularly those of Chinese descent, often want a range hood that vents to the outside, according to Lee. It's not that they don't like the smell of their cooking but because many Asians see homes primarily as investments. They don't want food smells to harm their home's resale value.

Similarly, practitioners of feng shui — the Chinese practice of positioning objects to achieve harmony with the environment — believe that bad energy travels in straight lines. They prefer curves to straight lines, and they may want to keep walls instead of creating open spaces. A similar practice in Indian cultures is called vastu. Other remodeling preferences common to some immigrant groups include additional guest bedro

Click here to read full article from Remodeling

Featured Local Company

Deuce Development Corp.

309-353-6324
100 Broadway Rd.
Pekin, IL


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