Culture in Construction Thomaston GA

You visit the home of a prospect whose culture is relatively unfamiliar to you. How do you understand the role culture might play in their remodeling needs? Read on and learn more.

Local Companies

Lashawn's Home Interior Accents
(706) 647-9903
222 Barnesville St
Thomaston, GA
Specialties
(706) 648-2111
118 S Church St Ste D
Thomaston, GA
Classic Interiors
(770) 487-9322
101 Springridge Ct
Peachtree City, GA
Country Register of Georgia
(706) 743-8524
202 W Main St
Lexington, GA
Brittany Cason Interior Designs
(706) 733-4994
1417 Monte Sano Ave
Augusta, GA
Interior Designs & Finds
(678) 377-2075
473 Fairhaven Ct
Lawrenceville, GA
Huff-Dewberry Llc
(404) 841-9101
2971 N Fulton Dr NE
Atlanta, GA
Feng Shui
(404) 589-0308
Atlanta, GA
Bell Patti Int Desgnr
(404) 812-0707
3179 Maple Dr NE
Atlanta, GA
April Mi
(770) 642-6973
1066 Canton St
Roswell, GA


The Situation

You visit the home of a prospect whose culture is relatively unfamiliar to you. How do you understand the role culture might play in their remodeling needs?

Selling Blind

“Many remodeling contractors say they treat everybody the same,” says marketing consultant Michael Lee. “But that isn't true,” he says. “If I were blind, would you just hand me a brochure to read?”

Lee cautions that there are only cultural tendencies, and you should never presume a prospect's likes or dislikes. Sensitivity, however, is essential. A remodeling preference that may not make sense to you may be deeply important to the homeowner. Respecting this can lead to a larger project, a better relationship, and strong referrals.

Some Cultural Tendencies

Asian homeowners, particularly those of Chinese descent, often want a range hood that vents to the outside, according to Lee. It's not that they don't like the smell of their cooking but because many Asians see homes primarily as investments. They don't want food smells to harm their home's resale value.

Similarly, practitioners of feng shui — the Chinese practice of positioning objects to achieve harmony with the environment — believe that bad energy travels in straight lines. They prefer curves to straight lines, and they may want to keep walls instead of creating open spaces. A similar practice in Indian cultures is called vastu. Other remodeling preferences common to some immigrant groups include additional guest bedro

Click here to read full article from Remodeling

Featured Local Company

Bickley Design Build Services

478-750-7434
2918 Vineville Ave.
Macon, GA
BickleyDesignBuild.com

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