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Culture in Construction Wisconsin

You visit the home of a prospect whose culture is relatively unfamiliar to you. How do you understand the role culture might play in their remodeling needs? Read on and learn more.

Local Companies

Enduraboard
608-469-7214
1118 Stonehaven Dr
Sun Prairie, WI

Elegant Edifice
414-380-2808
505 Madison Avenue
South Milwaukee, WI

Reliance Home Exteriors
(414) 690-8337
10700-H W Venture Dr
Franklin, WI

Brillo Home Improvements
414-442-2230
5315 N Lovers Lane RD
Milwaukee, WI

Lighthouse Construction
715 581 3017
902 Steuben St., apt. 4
Wausau, WI

Lowell Bros Construction
262-605-8811
6829 23rd Ave
Kenosha, WI

Enduraboard
608-469-7214
33477 Industrial Drive
Wauzeka, WI

Rogers Custom Moulding & Millwork
715-650-0655
10907 Mill Creek Drive
Marshfield, WI

Interiors Plus Inc
(262) 694-8263
1021 60th St
Kenosha, WI

Feng Shui Design
(414) 228-9877
129 W Brown Deer Rd
Milwaukee, WI

The Situation

You visit the home of a prospect whose culture is relatively unfamiliar to you. How do you understand the role culture might play in their remodeling needs?

Selling Blind

“Many remodeling contractors say they treat everybody the same,” says marketing consultant Michael Lee. “But that isn't true,” he says. “If I were blind, would you just hand me a brochure to read?”

Lee cautions that there are only cultural tendencies, and you should never presume a prospect's likes or dislikes. Sensitivity, however, is essential. A remodeling preference that may not make sense to you may be deeply important to the homeowner. Respecting this can lead to a larger project, a better relationship, and strong referrals.

Some Cultural Tendencies

Asian homeowners, particularly those of Chinese descent, often want a range hood that vents to the outside, according to Lee. It's not that they don't like the smell of their cooking but because many Asians see homes primarily as investments. They don't want food smells to harm their home's resale value.

Similarly, practitioners of feng shui — the Chinese practice of positioning objects to achieve harmony with the environment — believe that bad energy travels in straight lines. They prefer curves to straight lines, and they may want to keep walls instead of creating open spaces. A similar practice in Indian cultures is called vastu. Other remodeling preferences common to some immigrant groups include additional guest bedro

Click here to read full article from Remodeling

Featured Local Company

Enduraboard

608-469-7214
1118 Stonehaven Dr
Sun Prairie, WI

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Advertising	Family	Home Services	Real Estate Resources
Business Services	Fashion	Industrial Goods & Services	Retail & Consumer Services
Career	Financial Services	Insurance	Software
Cars	Food & Beverage	Internet	Technology
Computer Hardware	Franchise	Legal	Telecommunications
Construction	Health	Miscellaneous	Trade Shows
Education	Holidays	Nightlife	Travel
Entertainment	Home Appliances	Online Database	Weddings
Environmental	Home Electronics	Pets	World History