Customer Service Becoming Customer Care Tuscaloosa AL

If you own a business, your clients are your most important people. Often, the value of your customer care determines the value of your business.

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The successful restauranteurs always took service one step further towards “care” because they understood restaurant customer service literally involves the immediate health of the patron-- more so than any other industry (except for healthcare industry itself). A recent survey asked diners why they went out to eat and the main response was “to feel good.” (After all, the word “restaurant” has French origins meaning “to restore”). As a waiter for many years, I felt my job was to restore humanity, especially to diners arriving from a stressed out day.

In my past dining room work experiences, I remember certain actions lifting service to this higher level of “care.” One time a customer requested margarine that wasn’t available in the restaurant. The owner walked across the street to the grocery purchased the margarine and brought it tableside. The patron was delighted. There was a regular customer (diabetic) who always got immediate attention with some kind of bread or crackers to keep from feeling feint before her food arrived. If there was a baby present at a table, our staff ensured their food would come out as soon as possible to pacify. These kinds of actions create a lasting positive image for any company or establishment. The owner cared about his guests and it permeated thru the dining room and staff -- even after he left to open other restaurants for the company.

Customer Service involves major 3 points:

1) Care and Concern for the Customer

2) Spontaneity and Flexibility of frontline workers which enhances the ability for on-the-spot problem-solving.

3) Recovery- making things right with the customer when the process has gone astray.

These 3 points should always be highlighted in any customer service training program. If they are kept in mind, then quality service will occur.

About the Author:

Richard Saporito, founder, has over 25yrs. of restaurant service experience in many large, diverse and profitable establishments. He uses this past successful experience to help restaurants achieve their desired customer service goals-understanding it may be the difference between success and failure. Richard’s 31 page e-book--How to Improve Dining Room Service-- is used as a guide for setting up restaurant dining room customer service systems.

Richard Saporito, President, Topserve Inc.

www.topserveconsulting.com

info@topserveconsulting.com

888-276-4808

Topserve Inc. is a Restaurant Service Consulting and Waiter Training Company.


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