Why is it that when we actually DO receive excellent customer service that it makes such an impression on us that we usually choose to go back? Why - because the occurrences are so few and far between!!!
As a home business owner, it is imperative to my business that customer service is ALWAYS a top priority. Remember the saying: “If you don’t take care of your customer, somebody else will”. I’m sure you have read or heard it somewhere before.....and how true it is.
Here are a few ways to improve customer service at your business:
1) SMILE - Sounds too simple, right? As a customer, would you prefer to be serviced by a smiling face, or a scowl that would befit a guard dog?
2) LISTEN - Always be slow to speak and quick to listen. Let customers express themselves without you trying to do it for them. Nobody likes being interrupted.
3) DON’T BE TOO PUSHY - Yeah, I know - the bottom line is sales, right?
There is a fine line between suggesting products/services and pushing them down a customer’s throat. If you are too pushy, your customer will probably walk away and take their business elsewhere.
4) PHONE ETTIQUETTE - Whether you are answering or initiating a call, always remember who the customer is. Be polite. Try “Yes sir/ma’am” instead of “yeah” and “nope”. If you don’t have an answer for your customer - offer to do some research to find what they are inquiring about.
5) THANK YOU - ALWAYS thank your customers. Even if you could not help them or they decided not to purchase from you. Leave them with a positive impression of your business before they leave.
6) TRAINING - Train your employees. Don’t let an untrained employee ruin your track record of excellent customer service. Train your employees on-the-job for as long as necessary to teach them good customer service.
“And as ye would that men should do to you, do ye also to them likewise”
Luke 6:31
In conclusion: Customer service may be THE most important aspect of your business plan. I know of many people who are willing to pay a little more for a product or service in order receive excellent customer care. Price, advertising, and location are all vital to a business---- but whatever you do, don’t overlook the all-important “Good Customer Service”.
About the Author:
Craig Binkley – husband, father and home business owner assisting in the restoration of the “traditional” family through home business ownership.
http://www.bornagainbargains.com
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