Dare Framingham MA

Dare

The Human League

Virgin Records, 1981

http://en.wikipedia.org/wiki/Human_League

REVIEW BY: Michael R. Smith

ORIGINALLY PUBLISHED: 06/22/2008

Though I can find redeeming qualities in almost every other Human League album, there is only one I can deem a true pop classic, and that is Dare. This package has all the elements in place, from its gender-defying close-ups of the band members on the jacket, to the cohesiveness of the songs within. It also has a strong theme and no less than nine synthesizers to hold it all together. Not bad for a British act that might have folded had it not been for the quick thinking and foresight of Philip Oakey and producer Martin Rushent.

A year earlier, half of the original all-male Human League lineup had essentially left Oakey and Phillip Adrian Wright in the lurch to fend for themselves, opting to form the group Heaven 17 without them. Seizing control of the difficult situation, Oakey decided to double their numbers by recruiting four new Human League members. The key ingredient for their eventual success was undoubtedly bringing two female singers aboard, Susanne Sulley and Joanne Catherall. This would prove to be the ace in the hole that Philip needed in making sure the Human League would last longer and be more popular than Heaven 17 could ever hope to be.

Dare not only made the two previous Human League releases (Reproduction and Travelogue) a distant memory, but it did the unthinkable -- it became a surprise hit in the US. As the new wave, or the second British invasion, acts like Eurythmics and Culture Club followed The Human League over to the States in quick succession and American music would never be the same. MTV knew a good thing when they saw it, since practically every UK act that came over had a strong, fresh image that was instantly marketable. As wild as some of the get-ups were (i.e. A Flock Of Seagulls), they were still instantly recognizable and suited the music videos perfectly. It may have seemed too gimmicky to many music critics, but the kids sure loved it.

At the time, very few American rock bands understood the promise of music videos and didn’t relish the thought of having to essentially become actors overnight. The infamous press conference in 1984 that was set up for artists to argue such points was particularly memorable; on one end of the table, you had Hall & Oates and at the other, there was Madonna. Needless to say, the writing was on the wall and the message was made abundantly clear: either you embrace MTV or your career will suffer. So, I guess it’s no wonder that Madonna is still going strong today. Her music videos have since become the stuff that legends are made of.