7 Powerful Tips to Effectively Market You and Your Business
If you’re a freelancer, lone marketer, or a small business executive, you probably spend a lot of time thinking about growing your business, getting new customers, and increasing sales. So you KNOW marketing your business is a critical to your overall success.
If you haven’t taken the time to outline your marketing plans, which you should do by the way, today you’re getting 7 powerful tips to start with. They’re proven and they work.
- Develop a clear marketing message. Create a short statement concisely explaining what you do, whom you do it for, and why people should buy from you. I don’t necessarily recommend you put this on your home page as a mission statement. We’ve all seen them. The brutal truth is this: Your market doesn’t give two hoots about your mission statement. Your market cares about what’s in it for them.
The important reason to define your marketing message is this: It becomes your business mantra. Most people and businesses don’t know it, but marketing is the single most important part of your business. Without marketing, there are NO sales. Your business doesn’t breathe and it dies. Having and knowing your clear marketing message defines your goal each and every day. It’s something you and your business live by.
- Use the inherent leverage in your customer base. Happy satisfied customers are your most powerful sales force. So ask them for a testimonial whenever possible. If you work from leads, ask them for referrals. The most successful million dollar annual income salespeople use referrals as a large part of their marketing efforts. Create a customer referral program. You can create some kind of valuable rewards program for just about anything, including referrals....
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Author: Dan Lok