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Email Marketing Without Spam Louisiana

Make your email marketing effective, not annoying. This article gives some tips on how businesses can use email marketing as an effective tool to help their business grow without resorting to spam, which could drive potential customers away.

Local Companies

Slumber Parties by Carol
318-305-3714
P.O. Box 54
Bordelonville, LA
Garrity Print Solutions
504.733.9654
109 Research Drive
New Orleans, LA
Velocity Express Inc
(318) 387-2207
517 Harrison St
Monroe, LA
Greyhound Bus Lines
(318) 255-3505
1012 E Georgia Ave
Ruston, LA
American Eagle Transporatation
(225) 654-2362
127 E Irene Rd
Zachary, LA
Dms Mail Management
(225) 763-6245
8282 Old Siegen Ln
Baton Rouge, LA
Transport Services Inc
(985) 419-2900
16068 Lamonte Dr
Hammond, LA
Parcel Package Express
(318) 255-6691
315 W Mississippi Ave
Ruston, LA
US Delivery
(504) 733-6445
5600 Jefferson Hwy
New Orleans, LA
Ups Store the
(225) 293-4080
9618 Jefferson Hwy Ste D
Baton Rouge, LA
Provided By:

Spam is any message that you send electronically to lots of people who have not specifically requested mail from you -- in other words, junk email. Like a telemarketing call during dinner, spam almost always annoys, and sometimes offends, those who receive it. While sending spam may result in a sale or two in the short run, it will almost surely damage your reputation, so it's good advice to stay clear of it. There are many better ways to use email to keep in touch with current and potential customers. Here are a few of them:

  • Invite people to subscribe to an email newsletter instead of sending unsolicited emails. Have a sign-up form on your website and explain that you'll send only timely, informative email to subscribers.
  • Include late-breaking, useful information in the email you send to subscribers. Because it can be delivered so quickly, email is a perfect vehicle for alerting people who are already part of your community to new and interesting developments. Even a modestly self-serving message will go over well if you package it with enough truly unique and valuable content.
  • Make it easy to quit receiving email. Every message should include brief, friendly instructions for getting off your mailing list. Even people who keep subscribing will appreciate knowing that you've made it easy for them to say, "Enough already!" when the time comes.

Here are a couple of good email newsletter examples. Both are basically promotional, but their content is so interesting that each has collected tens of thousands of volunteer subscribers. And of course, that's what we all want to do! To see these emails, go to the authors' websites and subscribe.

  • Web Marketing Today (www.wilsonWeb.com) is a free weekly email from Ralph Wilson, who sells design and marketing services to people who own and operate websites. This newsletter combines Ralph's gentle self-promotion with useful information about developing and promoting websites. And the newsletter always includes links to free, in-depth articles posted at Ralph's site.
  • Web Reference Update (www.webreference.com/new) is a free email newsletter from Andy King who offers technical services to website developers. It offers short, newsletter-style articles, and each one is hyperlinked to more detailed information posted at websites, including Andy's and others. You could spend 20 seconds or 20 minutes reading Andy's emails, depending on how much of the linked information you want to explore.

Copyright 2008 Nolo
For more information visit Nolo Press

Featured Local Company

Slumber Parties by Carol

318-305-3714
P.O. Box 54
Bordelonville, LA
www.slumberpartiesbycarold.com
Read more about Email Marketing Without Spam

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