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Email Marketing Without Spam Massachusetts

Make your email marketing effective, not annoying. This article gives some tips on how businesses can use email marketing as an effective tool to help their business grow without resorting to spam, which could drive potential customers away.

Local Companies

Conventures, Inc
(617) 439-7700
One Design Center Place
Boston, MA
kor group
(617) 330-1007
374 Congress Street
Boston, MA
PARTNERS+simons
(617) 330-9393
25 Drydock Avenue
Boston, MA
OTW Advertising, Inc.
(781) 729-7229
8 Winchester Place, Ste. 306
Winchester, MA
Wall Decaux Inc.
(617) 757-8500
88 Black Falcon Avenue, Ste. 277
Boston, MA
Doerr Associates
(781) 729-9020
31 Church Street
Winchester, MA
Mercury Marketing
(617) 399-4100
121 High Street
Boston, MA
Digitas
(617) 867-1000
33 Arch Street
Boston, MA
Square Peg Marketing Communications & Design
(617)6390600
1770 Massachusetts Avenue, #281
Cambridge, MA
B. Warner Ent.
888-221-0631
57 Hyannis Road
Plymouth, MA
Provided By:

Spam is any message that you send electronically to lots of people who have not specifically requested mail from you -- in other words, junk email. Like a telemarketing call during dinner, spam almost always annoys, and sometimes offends, those who receive it. While sending spam may result in a sale or two in the short run, it will almost surely damage your reputation, so it's good advice to stay clear of it. There are many better ways to use email to keep in touch with current and potential customers. Here are a few of them:

  • Invite people to subscribe to an email newsletter instead of sending unsolicited emails. Have a sign-up form on your website and explain that you'll send only timely, informative email to subscribers.
  • Include late-breaking, useful information in the email you send to subscribers. Because it can be delivered so quickly, email is a perfect vehicle for alerting people who are already part of your community to new and interesting developments. Even a modestly self-serving message will go over well if you package it with enough truly unique and valuable content.
  • Make it easy to quit receiving email. Every message should include brief, friendly instructions for getting off your mailing list. Even people who keep subscribing will appreciate knowing that you've made it easy for them to say, "Enough already!" when the time comes.

Here are a couple of good email newsletter examples. Both are basically promotional, but their content is so interesting that each has collected tens of thousands of volunteer subscribers. And of course, that's what we all want to do! To see these emails, go to the authors' websites and subscribe.

  • Web Marketing Today (www.wilsonWeb.com) is a free weekly email from Ralph Wilson, who sells design and marketing services to people who own and operate websites. This newsletter combines Ralph's gentle self-promotion with useful information about developing and promoting websites. And the newsletter always includes links to free, in-depth articles posted at Ralph's site.
  • Web Reference Update (www.webreference.com/new) is a free email newsletter from Andy King who offers technical services to website developers. It offers short, newsletter-style articles, and each one is hyperlinked to more detailed information posted at websites, including Andy's and others. You could spend 20 seconds or 20 minutes reading Andy's emails, depending on how much of the linked information you want to explore.

Copyright 2008 Nolo
For more information visit Nolo Press

Featured Local Company

Conventures, Inc

(617) 439-7700
One Design Center Place
Boston, MA
Read more about Email Marketing Without Spam

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