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Email Marketing Without Spam Michigan

Make your email marketing effective, not annoying. This article gives some tips on how businesses can use email marketing as an effective tool to help their business grow without resorting to spam, which could drive potential customers away.

Local Companies

For Your Pleasure, IBA
231-972-7293
11415 80th Ave.
Mecosta, MI
COMSUMER CHOICE MARKETING ENERGY
248-982-5815
6485 BUXTON
WEST BLOOMFIELD, MI
NUSKIN ANTIAGING
(989) 573-0707
P.O. BOX 310
FREELAND, MI
Money Mailer of Grand Rapids NW
616-481-5152
6920 Woodbrook Dr. SE
Grand Rapids, MI
Mail Management Service Center
(810) 385-3952
3586 Charles St
Fort Gratiot, MI
Tuar-Grimbac .
(734) 662-2996
1235 Rosewood St
Ann Arbor, MI
Errands Courier & Delivery Service
(906) 228-2477
2113 Norwood St
Marquette, MI
Order Express Inc
(616) 355-0388
114 W 16th St
Holland, MI
Delivery Inc
(517) 487-4400
1709 Thompson St Ste 102
Lansing, MI
L B Transportation Group
(989) 759-5544
966 Bridgeview S
Saginaw, MI
Provided By:

Spam is any message that you send electronically to lots of people who have not specifically requested mail from you -- in other words, junk email. Like a telemarketing call during dinner, spam almost always annoys, and sometimes offends, those who receive it. While sending spam may result in a sale or two in the short run, it will almost surely damage your reputation, so it's good advice to stay clear of it. There are many better ways to use email to keep in touch with current and potential customers. Here are a few of them:

  • Invite people to subscribe to an email newsletter instead of sending unsolicited emails. Have a sign-up form on your website and explain that you'll send only timely, informative email to subscribers.
  • Include late-breaking, useful information in the email you send to subscribers. Because it can be delivered so quickly, email is a perfect vehicle for alerting people who are already part of your community to new and interesting developments. Even a modestly self-serving message will go over well if you package it with enough truly unique and valuable content.
  • Make it easy to quit receiving email. Every message should include brief, friendly instructions for getting off your mailing list. Even people who keep subscribing will appreciate knowing that you've made it easy for them to say, "Enough already!" when the time comes.

Here are a couple of good email newsletter examples. Both are basically promotional, but their content is so interesting that each has collected tens of thousands of volunteer subscribers. And of course, that's what we all want to do! To see these emails, go to the authors' websites and subscribe.

  • Web Marketing Today (www.wilsonWeb.com) is a free weekly email from Ralph Wilson, who sells design and marketing services to people who own and operate websites. This newsletter combines Ralph's gentle self-promotion with useful information about developing and promoting websites. And the newsletter always includes links to free, in-depth articles posted at Ralph's site.
  • Web Reference Update (www.webreference.com/new) is a free email newsletter from Andy King who offers technical services to website developers. It offers short, newsletter-style articles, and each one is hyperlinked to more detailed information posted at websites, including Andy's and others. You could spend 20 seconds or 20 minutes reading Andy's emails, depending on how much of the linked information you want to explore.

Copyright 2008 Nolo
For more information visit Nolo Press

Featured Local Company

For Your Pleasure, IBA

231-972-7293
11415 80th Ave.
Mecosta, MI
www.foryourpleasure.com/barbieb
Read more about Email Marketing Without Spam

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