Email Marketing Without Spam Perth Amboy NJ

Make your email marketing effective, not annoying. This article gives some tips on how businesses can use email marketing as an effective tool to help their business grow without resorting to spam, which could drive potential customers away.

Local Companies

The Kauderer Group
(866) 807-5111
15 S. Main Street
Marlboro, NJ
Pier 41 Advertising
(718) 254-7437
499 Van Brunt Street
Brooklyn, NY
SocialZone.com
718-638-3322
PO Box 23682
Brooklyn, NY
Apogee Management LLC
(212) 252-2421
13 Crosby Street
New York, NY
Mvh Delivery Services Inc
(732) 679-1400
Old Bridge Twp Area
South Amboy, NJ
Olympic Express Messenger Service
(201) 866-0366
1120 Palisade Ave
Union City, NJ
Airborne Express
(908) 351-8470
15 Papetti Plz
Elizabeth, NJ
George's Express Inc
(973) 427-6112
Hawthorne, NJ
Spirit Delivery and Distribution Services
(908) 464-1766
200 South St Ste 3
New Providence, NJ
Riley's Courier Service Inc
(201) 997-8751
378 Belleville Tpke
North Arlington, NJ

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Spam is any message that you send electronically to lots of people who have not specifically requested mail from you -- in other words, junk email. Like a telemarketing call during dinner, spam almost always annoys, and sometimes offends, those who receive it. While sending spam may result in a sale or two in the short run, it will almost surely damage your reputation, so it's good advice to stay clear of it. There are many better ways to use email to keep in touch with current and potential customers. Here are a few of them:

  • Invite people to subscribe to an email newsletter instead of sending unsolicited emails. Have a sign-up form on your website and explain that you'll send only timely, informative email to subscribers.
  • Include late-breaking, useful information in the email you send to subscribers. Because it can be delivered so quickly, email is a perfect vehicle for alerting people who are already part of your community to new and interesting developments. Even a modestly self-serving message will go over well if you package it with enough truly unique and valuable content.
  • Make it easy to quit receiving email. Every message should include brief, friendly instructions for getting off your mailing list. Even people who keep subscribing will appreciate knowing that you've made it easy for them to say, "Enough already!" when the time comes.

Here are a couple of good email newsletter examples. Both are basically promotional, but their content is so interesting that each has collected tens of thousands of volunteer subscribers. And of course, that's what we all want to do! To see these emails, go to the authors' websites and subscribe.

  • Web Marketing Today (www.wilsonWeb.com) is a free weekly email from Ralph Wilson, who sells design and marketing services to people who own and operate websites. This newsletter combines Ralph's gentle self-promotion with useful information about developing and promoting websites. And the newsletter always includes links to free, in-depth articles posted at Ralph's site.
  • Web Reference Update (www.webreference.com/new) is a free email newsletter from Andy King who offers technical services to website developers. It offers short, newsletter-style articles, and each one is hyperlinked to more detailed information posted at websites, including Andy's and others. You could spend 20 seconds or 20 minutes reading Andy's emails, depending on how much of the linked information you want to explore.

Copyright 2008 Nolo
For more information visit Nolo Press

Featured Local Company

The Kauderer Group

(866) 807-5111
15 S. Main Street
Marlboro, NJ
http://www.thekauderergroup.com/

The Kauderer Group is a full-service international consulting firm that works in partnership with small- and med-cap companies to ensure global distribution of product, creation of a sound business strategy, creation of long-term structured financial plans and assistance in implementing the Company business plan for long-term success. Its expertise goes across multiple industries and business segments. Is an Accredited Investor and not an NASD Member firm, nor an Investment Bank. If it assists clients in funding from its own source of capital, it will never integrate its Consultancy services nor recommend Marketing or awareness. New York City location 20 W. 44th Street, 4th floor, 10036. Services include financing, real estate, marketing, investor relations and legal work.

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