When you have finished the planning and organizing phase, you want to promote the event to the public. After all, even though you have exhibitors there, you want others there as well. More than likely, there will be training sessions and meetings for your exhibitors, but the public wants to see what kind of products and services the exhibitors bring with them. Trade shows/exhibitions are just as much for the benefit of the customers and vendors as they are for the exhibitors – perhaps even more so. Certainly, they help the exhibitors learn information about the sales goals and methods of both competitors and others in similar fields, but it is also a means for them to communicate to those who buy their products or services.
The best way to promote a trade show is to communicate with people you know who may wish to attend and put out flyers and advertisements in the area in which the trade show is being held. In most cases, consumers are not going to travel out of town to attend a trade show, so it isn’t necessary to do a great deal of promoting across state lines except in the general vicinity. For example, if the show is in New York, you may want to promote it in New Jersey, Delaware, Pennsylvania, Maryland, Virginia, and perhaps the New England states, but there is little need to extend beyond those borders. The same does not hold true for your exhibitors, however, because consumers will buy from anyone as long as shipping costs are reasonable. The main purpose of the trade show is to share information among exhibitors and allow the customers to see first-hand how the companies with whom they do business with in North Carolina .