Ford Fiesta Preview Atlanta GA

Critical Knowledge:

• Subcompact, 5-door hatchback designed by Ford of Europe


• Four-door sedan version expected to debut in North American for 2010 model year


• Design is similar to Verve conceptcar


• Emissions technology includes new capless fuel filler


• Available USB media player and Bluetooth phone connectivity

Introduction
Back in the 1970s, American automakers were struggling to cope with a sudden demand for small cars brought on by back-to-back oil crises. One of Ford's responses was the 1978 Fiesta, a subcompact hatchback designed by Ford's European division and introduced in Europe two years earlier. The Fiesta disappeared from American showrooms after 1980, but it's been a strong seller in Europe ever since.

Thirty years later, history is about to repeat itself. Responding to high gas prices and increasing Corporate Average Fuel Economy (CAFE) standards, Ford is once again planning to bring the Fiesta across the Atlantic to North America as a 2010 model. This time, Ford plans to create a

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