Forming Alliances with Business Partners Warren MI

I believe there are two business disciplines that will have a big influence on the remodeling industry over the next decade. The first is pretty obvious: technology. Already, technology is affecting how we sell and communicate. Your clients may know more than you do about the products that you install because of their research on the Web. And many already prefer e-mail to the phone.

Soon, it will be essential — not optional — to raise your company's level of sophistication by making a greater investment in technology. And that includes not just office technology but technology that will change how our production crews work in the field.

The second, less obvious, business discipline is what I call “strategic alliances.” In a more complicated business climate, it's harder to push the wheelbarrow by yourself. Smart remodelers are learning the value of concepts like “synergy” and “co-branding” and are exploring ways to leverage their assets and relationships.

These notions aren't just for Madison Avenue anymore, and they aren't limited to large remodeling firms. Everyone who runs a business needs to adopt a mind-set that includes seeking out and asking for the help and support of others to assist you in reaching your goals.

The first step is to make a list of your key vendors and business contacts. Among these will be subcontractors, suppliers, legal and accounting professionals, media contacts, and other business relationships.

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